Team siliconindia

• Bentley becomes the sixth brand under Skoda Auto Volkswagen India Pvt Ltd (SAVWIPL), effective July 1.
• A new entity, Bentley India, is formed to manage marketing, sales, and service operations across the country.
• Abbey Thomas is appointed Brand Director of Bentley India to drive the marque’s strategic growth in the luxury car segment.

Skoda Auto Volkswagen India Pvt Ltd (SAVWIPL) has officially expanded its brand portfolio by adding British ultra-luxury carmaker Bentley, effective July 1, 2025. With this move, Bentley becomes the sixth brand under SAVWIPL, alongside Skoda, Volkswagen, Audi, Lamborghini, and Porsche.

As part of the strategic integration, SAVWIPL will now have exclusive responsibility for the import, distribution, and servicing of Bentley vehicles across the Indian market, according to a report by ANI.

To manage Bentley's operations more efficiently in India, SAVWIPL has established a new group entity named Bentley India. This dedicated unit will handle all aspects of the brand’s marketing, sales, after-sales service, and retail strategy, with a clear focus on long-term growth in the country’s evolving luxury car segment.

Abbey Thomas has been appointed Brand Director of Bentley India. In his new role, he will oversee the British marque’s strategic direction and work to strengthen its presence in India’s growing ultra-luxury automotive market.

The inclusion of Bentley under SAVWIPL marks a significant step in consolidating Volkswagen Group’s premium automotive offerings in India under a unified operational framework.