Cloud TV, India’s pioneering TV operating system, today announced a series of strategic partnerships with leading content providers India Today Group, Saregama, Fancode, and Ultra Jhakaas Marathi OTT App. This collaboration is set to enhance Cloud TV’s content offerings, providing millions of users with free access to a diverse array of streaming options, including news, music, sports, and entertainment.

Cloud TV, known for its user-friendly and localized interface, aims to address the evolving preferences of Indian viewers. The integration with these prominent content providers will significantly expand Cloud TV’s existing content library, making a variety of channels and on-demand content easily accessible to users with Smart TVs powered by Cloud TV OS.

As part of the partnership, Cloud TV users will now be able to stream popular news channels from the India Today Group, such as Aaj Tak, India Today, and Good News Today. Music enthusiasts can enjoy a variety of music channels from Saregama, including Saregama Music, Saregama Telugu, and Saregama Hum Bhojpuri. Additionally, the entire content library of the Ultra Jhakaas Marathi OTT app will be available, offering a rich selection of Marathi entertainment.

Sports fans will benefit from the partnership with the Fancode sports app, gaining access to live sports matches, reviews, and live scores across a wide range of sports, including cricket, Formula 1, football, hockey, and golf. This diverse content offering aligns with Cloud TV’s mission to simplify content discovery and provide an affordable viewing experience for the Indian audience.

Abhijeet Rajpurohit, COO and Co-Founder of Cloud TV, commented on the partnerships: “Our goal at Cloud TV has always been to deliver the best content for our users and expand our content range. These new partnerships allow us to offer popular free channels and on-demand OTT apps directly on Smart TVs, eliminating the need for costly cable or other subscriptions. We aim to advance the digital entertainment sector and solidify Cloud TV as the preferred platform for Smart TV brands that want to provide a rich Smart TV experience”.

In addition to these new content partnerships, Cloud TV has recently introduced a significant software update, Cloud TV 3.0. This update, designed to enhance the Smart TV experience, includes a host of new features such as unique immersive user interfaces and a voice assistant with support for regional languages. The update also includes a mobile remote app that is becoming increasingly popular among users, gradually replacing traditional TV remotes. This app simplifies content search, navigation, and interaction, and functions as a voice remote, further improving the overall user experience.

Cloud TV 3.0 aims to cater to a broad audience by delivering superior digital entertainment to households across India. Its intuitive interface and user-friendly features enable viewers to easily navigate through different channels, browse program schedules, and customize their viewing experience according to their preferences.

With these strategic partnerships and the rollout of Cloud TV 3.0, Cloud TV is well-positioned to enhance its footprint in the digital entertainment landscape, providing a seamless and enriched viewing experience for its users. This initiative underscores Cloud TV’s commitment to innovating and evolving in response to the growing demands of the Indian market, ensuring that high-quality content remains accessible and enjoyable for all viewers.