Coca-Cola is proud to introduce a unique blend of art and technology this Diwali, which will enable consumers to send customized wishes to their loved ones. This innovative approach harnesses the incredible abilities of Open AI's DALL-E and GPT-4 models, allowing you to send magical Diwali greetings to your friends and family, filled with love and light.

Coca-Cola has always been a part of people's cherished celebrations. This year, they are bringing a new way to create personalized Diwali wishes. Imagine a wish card that is as quintessential and vibrant as this festival of lights. It blends tradition with innovation and leaves behind conventional messages. Consumers can create a masterpiece that encapsulates the heart of India's Diwali, from wish cards adorned with colourful diyas to quirky auto-rickshaws, a classic symbol of Indian markets, from Coca-Cola's iconic cans and bottles to colourful rangolis. The campaign is active across India, Bangladesh, Nepal, Sri Lanka, and Bhutan.

Global Head of Generative AI at Coca-Cola, Pratik Thakar, said, “We at Coca-Cola are connecting the dots between culture, creativity and technology. Create Real Magic platform invites consumers to use AI for crafting original artwork using iconic creative elements from the Coca-Cola archives. In India, #MagicWaaliDiwali wish cards are a perfect way for us to celebrate people and culture using AI. We are humble but iconic, real yet magical and our latest Diwali campaign is a testament to the same".

Sumeli Chatterjee, Head – Integrated Marketing & Experiences, Coca-Cola India & South West Asia, commented on the campaign, said, "The ‘Create Real Magic’ platform beautifully weaves in technology, intelligence, art, culture, and the Coca-Cola brand philosophy. Contextualized to Diwali, the platform is a creative playground for fans to create and express their emotions during the festivities. With this, one can send a unique & personalized wish to each of their friends. OpenAI’s DALL-E and GPT-4 have made the experience simple, interactive, intuitive, and truly magical for our fans".

Brad Lightcap, COO, OpenAI, said, "It’s remarkable to see the innovative spirit of Coca-Cola come alive through the use of DALL·E and GPT-4. The Create Real Magic platform resonates with the joy of the Diwali season and showcases a delightful fusion of technology and creativity. It’s heartwarming to see how our AI models have added to the festivities, making the campaign truly memorable".