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Collective Artists Network Acquires AI-Powered Influencer Marketing Platform Galleri5

Thursday, 18 July 2024, 14:30 IST
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Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an AI-powered influencer marketing analytics and content management platform for brands and influencers. This move marks another strategic acquisition by Collective Artists Network to scale the creator and content ecosystem.

Galleri5 is renowned for its advanced AI-powered content solutions and influencer marketing technology. Its suite of solutions, including AI visual content generation, creator intelligence, campaign management, and trend forecasting, empowers India’s largest retailers and brands to connect meaningfully with their audiences. The team behind Galleri5 brings extensive experience in engineering, community engagement, and retail strategy, aiming to redefine brand engagement and customer experience in the digital age.

Vijay Subramaniam, Founder and CEO of Collective Artists Network, commented on the acquisition, stating, "This acquisition of Galleri5 is a giant leap in integrating deep tech and AI into our ecosystem, enhancing our ability to provide cutting-edge solutions for our talents, content platforms, and brands. By leveraging advanced AI technology, we can drive more impactful and personalized storytelling, trendspotting, and research, further solidifying our position as a leading new media company centered around talent".

Galleri5's Founder, Rahul Regulapati, shared his enthusiasm for the partnership, saying, "Over the past nine years, Galleri5 has operated at the crossroads of creators, AI, and social trends, leading award-winning influencer campaigns and developing cutting-edge AI and data solutions. Our journey has been about challenging the status quo and redefining brand engagement. Partnering with Collective Artists Network provides us with an expansive platform to scale our vision and build an even greater legacy".

This acquisition follows several strategic moves by Collective Artists Network to bolster its position in the new media landscape. Earlier this month, the company acquired Terribly Tiny Tales, a text-first flash fiction platform. In September 2023, it acquired India’s largest tech-powered student community, Under 25 Universe, with the aim of empowering student culture and providing opportunities within the creator ecosystem.

With the addition of Galleri5, Collective Artists Network continues to enhance its offerings and solidify its status as a leader in the new media space, leveraging technology and talent to drive innovation and growth.