Team siliconindia

• DS Group and WPP Media unveil DCODE, India’s first open access digital marketing playbook.
• The guide combines academic models with real world marketing practices.
• DCODE aims to set industry standards and empower digital professionals nationwide.

In a first of its kind initiative, DS Group, a leading FMCG conglomerate, and WPP Media have launched DCODE, ‘The Guide to Digital Marketing’. It is an open access playbook designed to simplify and standardize digital marketing practices in India.

DCODE offers a structured, practical framework covering every major area of digital marketing, including paid media, social media, SEO, influencer marketing, and online reputation management (ORM). The guide blends theoretical knowledge with actionable tools like templates and checklists to help marketers implement effective strategies across platforms.

The playbook was unveiled at an event featuring panel discussions and keynote sessions, highlighting its collaborative development between a leading corporate group and a global media agency. Aimed at marketing professionals, students, agencies, and business leaders, the guide is designed to adapt with the fast evolving digital landscape.

Rajiv Kumar, Vice Chairman of DS Group, said, “DCODE is a much needed industry tool. With the digital ecosystem growing rapidly, it’s important to navigate it with clarity, strategy, and consistency. This playbook fills that gap”.

Prasanth Kumar, CEO of WPP Media South Asia, added, “Through DCODE, we are building a bridge between knowledge and execution. It simplifies the complex and helps marketers succeed in a competitive space”.

Also Read: Digital Marketing Trends That Will Shape the Next Decade

The initiative comes as digital advertising in India is expected to grow 11.5% in 2025, contributing significantly to the country’s Rs 1.64 lakh crore media market. By offering DCODE as a free resource, DS Group and WPP hope to empower professionals, standardize practices, and raise the overall quality of digital marketing in India.

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