Fujifilm India has launched a new promotional film showcasing its "Where Innovation Meets Care" campaign, a Corporate Social Responsibility (CSR) initiative focused on eliminating Tuberculosis (TB) in India. The emotionally compelling film highlights Fujifilm India's CSR journey and the significant positive changes it has brought to communities across the country. The company has partnered with the Apollo Tele Medicine Network Foundation for project implementation, making a profound impact on distant communities.

Devised by the brand team at Fujifilm India, drawing insights from their comprehensive field experiences, the advertising film was orchestrated by Hakuhodo Sync. The storyline, copywriting, and direction were skillfully executed by Ranvir Kumar Suman from Seaface Films. The focal point of the ad film revolves around the narrative of a dedicated public health doctor spearheading transformative initiatives in the remote corners of the nation.

The script of the film is infused with a detailed narrative, accompanied by impactful music from Abhinav Kaushik and a well-matched voiceover. These elements seamlessly integrate with the poignant visuals that portray the benevolent endeavor of door-to-door TB screening. As a trailblazer in advanced diagnostic imaging and healthcare services, Fujifilm India's commendable CSR initiative underscores the brand's significant role in the healthcare sector. This initiative solidifies the brand's commitment to enhancing the well-being of citizens, establishing it as a prominent player in the field of healthcare.

The heart of this campaign is aligned with India's mission of becoming TB-free by 2025, with Fujifilm India’s latest endeavour focusing on supporting public health professionals with its ultra-portable X-ray technology which captures the essence of the campaign name “where innovation meets care”, reaching the further regions of the country with innovation and amenities that can detect TB, the company added. Touching upon the latest brand campaign, Koji Wada, the managing director of Fujifilm India, said, "The brand campaign is a perfect amalgamation of Fuji Film India’s Reach, Technology and Mission wherein the story has highlighted the company’s dedication to provide accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients".

“This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch and Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have the zeal to do something for the community and drive the change", said Abhi Shekhar Singh, vertical head, corporate communications and CSR, Fujifilm India. “The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work", he added.