Team siliconindia

• Hero MotoCorp partners with VML to launch a heartfelt campaign for the new HF Deluxe Pro.
• The campaign, ‘Naye Indian ki Deluxe Bike’, focuses on emotional storytelling to connect with modern Indian riders.
• VML redefines motorcycle marketing with a story driven, values based approach highlighting compassion and resilience.

Hero MotoCorp has teamed up with global brand agency VML to unveil a new marketing campaign for its updated motorcycle, the HF Deluxe Pro. Titled ‘Naye Indian ki Deluxe Bike’, the campaign marks a shift from product centric ads to emotionally driven storytelling that resonates with India’s evolving rider community.

VML has crafted a powerful narrative that celebrates the spirit of the modern Indian resilient, compassionate, and forward looking. The campaign tells the story of a man on a mission to reunite a lost baby elephant with its mother. His trusted companion on this journey. The rugged and reliable HF Deluxe Pro. The emotional film captures values like courage, compassion, and perseverance, traits that define today’s ‘Naye Indians’.

This creative direction is a bold departure from typical two wheeler marketing, focusing less on specs and more on emotional connection. VML India taps into real world stories that reflect the brand’s belief in empowering everyday heroes through mobility.

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The HF Deluxe Pro itself brings several upgrades to India’s popular 100cc segment. It now features a segment first LED headlamp, Horizon Digital Console, and a bolder design. With fuel efficiency, safety, and comfort in mind, the bike appeals to value conscious riders who expect more from their daily commute.

For Hero MotoCorp, this campaign isn’t just about launching a new bike. It’s about building a deeper brand relationship with customers through emotion, storytelling, and a shared vision of progress.