Hilton has unveiled a worldwide ambassadorial collaboration with renowned Indian actress Deepika Padukone. This partnership serves as an expansion of Hilton's inaugural global marketing initiative, 'Hilton. For The Stay,' in India. It aims to emphasize the significance of choosing the right accommodation amidst the ongoing surge in travel interest within the region. Through this strategic alliance, Hilton reaffirms its dedication to furthering its presence in the thriving Indian market, as highlighted in a recent press release.

The company stated that Padukone embodies the essence of contemporary India and strongly connects with the desires and values of Indian travelers. Her determination, creativity, and international perspective align perfectly with Hilton's commitment to providing outstanding experiences, making her the perfect advocate for Hilton's global marketing initiative. The company emphasized that Padukone's rapport with her audience is founded on authenticity and a mutual pursuit of excellence, qualities that are central to Hilton's service ethos.

The company stated its intention to utilize market research findings and Padukone's alignment with the Indian audience to identify common travel challenges. These insights will be integrated into the campaign to showcase how Hilton is dedicated to addressing these concerns and providing its renowned hospitality for every guest's stay.

Padukone said, "I'm proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in. What I love about Hilton is that they truly understand the importance of The Stay. A hotel stay can absolutely make or break a trip". "I look forward to creating lasting memories with Hilton and sharing them with the world", she added.

Mark Weinstein, chief marketing officer, Hilton, said, "Deepika's iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton. Through our partnership we look forward to exploring Deepika's unique, authentic Hilton Stay experiences. The stories we'll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays". The company added that its global collaboration with Deepika and the forthcoming launch of the 'Hilton. For The Stay' campaign solidifies its dedication to India. This move is integral to the company's strategy to enhance brand recognition and fortify its standing in the hospitality sector.