Travel planning companies Holidify and TripCrafters have announced their merger, creating the largest travel marketplace in India. As part of the deal, TripCrafters will become a wholly-owned subsidiary of Holidify but will continue to operate as an independent brand. Holidify was founded in 2014 and has over 9 million monthly visitors. It offers holiday packages, travel guides, and curated hotel listings from various online travel agencies across destinations. TripCrafters was founded in 2011 and enables travelers to compare and book packages from multiple travel agents and book packages by directly engaging with these travel agents.

The combined company will have a revenue run rate of approximately Rs 5 crore annually, with expectations to exceed Rs 10 crore ARR in the upcoming year. The merger will allow the two companies to offer a wider range of travel products and services to their customers, as well as expand their reach to a larger audience. Both Holidify and TripCrafters are profitable businesses that have achieved this without external funding.

This is a significant achievement in the travel industry, which is often characterized by high startup costs and low margins. The merger is a sign of the consolidation that is taking place in the Indian travel industry. As the market matures, we can expect to see more mergers and acquisitions as companies look to scale their businesses and compete with the larger players in the market.