Team Siliconindia

• IGP launches 'Rakhi Wali Feeling' campaign, blending luxury, emotion, and artisan-crafted Rakhis by 10,000+ women to celebrate sibling bonds meaningfully and sustainably.
• IGP Luxe teams up with CaratLane and brands like Libas, Envi Salon, and Janasya, offering experiential events, luxury hampers, and curated retail experiences across India.
• Massive digital, on-ground, and influencer push, with localized content, dramatic public installations in Mumbai, and swift delivery reinforcing IGP’s promise of ‘Amazing Gifts, Samay Par’.

IGP, the world's largest D2C gifting platform, has launched its Raksha Bandhan 2025 campaign named 'Rakhi Wali Feeling',  creating an engaging 360-degree experience that combines emotion, craftsmanship, and luxury on digital, on-ground, and influencer platforms.

At the core of the campaign is IGP's handpicked Rakhi collection comprising designer threads, customized gifts, and luxury hampers custom-made by more than 10,000 women artisans spread all over India. This not only produces distinctive wearable art but also gives women sustainable livelihoods.

In its move into luxury gifting, IGP Luxe collaborated with CaratLane to introduce a limited edition Raksha Bandhan hamper that features high-end jewellery, handcrafted teas, perfumes, and keepsakes. This range is being showcased through high-impact influencer partnerships and digital narratives under the Rakhi Wali Feeling campaign umbrella.
The campaign also goes into retail and lifestyle alliances: IGP and Libas organized Rakhi-making workshops in Delhi, with influencers and media, and provided celebration experiences with coupon-based offers across 34 Libas stores all over the country. In Mumbai, a brother-sister-themed event at Bounce (on Aug 2–3) provided fun interaction and designed hampers to make the spirit of Rakhi come alive.

Additional collaborations include an agreement with Envi Salon, providing special Rakhi service packages to sibling pairs, and a digital campaign with Janasya, including wellness, lifestyle, and theme-based giveaways taking the Rakhi celebrations forward to personal care and fashion spaces.

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For public visibility outside, large five foot IGP carry bags with celebratory Rakhi messaging were mounted atop high-traffic Mumbai areas such as Marine Drive, Juhu Beach, Colaba Market, Bandstand, and Cuffe Parade combining art, public engagement, and celebratory spirit into a dramatic visual experience.

IGP extended the campaign online with a large network of influencers posting lighthearted, relatable content in local languages, further increasing the emotional connection of sibling bonds. With tech-facilitated logistics and swift delivery, the campaign sits in sync with IGP's long-standing tagline 'Amazing Gifts, Samay Par', underpinning timely gifting as a core strength of its brand.

Overall, the 'Rakhi Wali Feeling' campaign takes Raksha Bandhan out of tradition by combining empathy-driven storytelling, artisan empowerment, premium gifting partnerships, experiential experiences, and influencer storytelling placing IGP at the fore of purposeful, timely sibling gifting in 2025.