Team siliconindia

• Jio Financial Services unveils AI-generated Diwali brand film focused on family and community
• Campaign highlights the ‘Diya’ as a symbol of warmth, hope, and financial progress
• Film produced using Generative AI, reflecting Jio’s tech-driven approach to financial services

Jio Financial Services has launched a new Diwali marketing campaign featuring an AI-created brand film that celebrates the spirit of family, community, and new beginnings. The campaign, titled 'Har Ghar #KhushiyonKaDiya', uses the ‘Diya’, a traditional oil lamp and the JioFinance app icon as a powerful symbol of warmth, hope, and progress.

Produced by Mumbai-based EiPi Media, the film connects the soft glow of the Diya with feelings of comfort and reassurance, reflecting the simple and smart financial services Jio offers to millions of Indians through its app.

Surbhe S Sharma, CEO of Jio Finance Platform and Service Limited, said the Diya represents more than just an app icon or a festival symbol. It embodies Jio’s promise to help customers make better financial choices that light the way to progress. Using Generative AI to create the film highlights the company’s commitment to innovation and technology for good.

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Jio Financial Services operates as a full-stack financial ecosystem, providing services like credit, insurance, payments, leasing, and more through various subsidiaries. The campaign underscores the company’s mission to make financial services accessible and easy to use for all Indians, breaking down barriers of geography and background.

This Diwali campaign showcases how Jio combines tradition with cutting-edge technology to foster deeper human connections and empower financial inclusion across the country.