Laneige India has Announced Its Partnership With Filter Coffee Co. As Digital Communication Partner
Wednesday, 09 April 2025, 11:23 IST
Laneige India, a renowned Korean skincare brand celebrated for its innovative beauty products, has announced its partnership with Filter Coffee Co. as its new digital and social media agency. This collaboration represents a strategic move for Laneige to enhance its digital engagement and broaden its online presence in the Indian market.
Under this partnership, Filter Coffee Co. will lead Laneige India's digital strategy, encompassing content creation—including design and photoshoots—along with influencer marketing, event management, and e-commerce initiatives. The primary goal is to craft impactful digital narratives that strengthen brand resonance and establish Laneige as a frontrunner in India's competitive skincare industry.
Mini Sood Banerjee, Head of Marketing for Laneige India, expressed her enthusiasm about the collaboration, stating, “We are thrilled to partner with Filter Coffee Co. A crucial factor in selecting the right digital partner was finding a team that aligns with our brand values. Their quick adaptability and sharp creative ideas in response to evolving digital trends impressed us. We believe they are a perfect fit for our vision, and we are excited to welcome them to the Laneige India family. Together, we aim to enhance our digital and social reach and solidify our position as a leading skincare brand.”
With this partnership, Filter Coffee Co. further solidifies its presence in the beauty and lifestyle sector, adding to its expanding portfolio of FMCG and D2C brands. Anuja Deora, Founder and CEO of Filter Coffee Co., remarked, “We are incredibly honored to partner with a globally recognized and innovative skincare brand like Laneige India. This collaboration enhances our FMCG portfolio and brings valuable expertise in the beauty and lifestyle domain.”
“Our objective is to elevate Laneige India’s digital presence through a multi-platform, insight-driven strategy that boosts awareness, fosters consideration, and utilizes trending content formats. Our in-house studio combines creativity with advanced production techniques, including 3D, CGI, and AI-driven assets. Together, we are poised to redefine and enhance Laneige’s digital growth narrative in India, making it an essential skincare choice for the next generation of beauty consumers.”
Under this partnership, Filter Coffee Co. will lead Laneige India's digital strategy, encompassing content creation—including design and photoshoots—along with influencer marketing, event management, and e-commerce initiatives. The primary goal is to craft impactful digital narratives that strengthen brand resonance and establish Laneige as a frontrunner in India's competitive skincare industry.
With this partnership, Filter Coffee Co. further solidifies its presence in the beauty and lifestyle sector, adding to its expanding portfolio of FMCG and D2C brands. Anuja Deora, Founder and CEO of Filter Coffee Co., remarked, “We are incredibly honored to partner with a globally recognized and innovative skincare brand like Laneige India. This collaboration enhances our FMCG portfolio and brings valuable expertise in the beauty and lifestyle domain.”
“Our objective is to elevate Laneige India’s digital presence through a multi-platform, insight-driven strategy that boosts awareness, fosters consideration, and utilizes trending content formats. Our in-house studio combines creativity with advanced production techniques, including 3D, CGI, and AI-driven assets. Together, we are poised to redefine and enhance Laneige’s digital growth narrative in India, making it an essential skincare choice for the next generation of beauty consumers.”
