Lauritz Knudsen Electrical and Automation , formerly known as L&T Switchgear, has launched a new integrated marketing campaign featuring the Mumbai Indians and its star players. The campaign includes a TV commercial that emphasizes the brand's significant contributions to India's development, intertwining themes of technological innovation and sporting excellence.

Titled "Who am I?” the commercial showcases prominent Mumbai Indians players, including Rohit Sharma, Hardik Pandya, and Suryakumar Yadav (SKY). It reinforces Lauritz Knudsen's reputation as "India’s Favourite Switchgear" brand, highlighting its essential role in powering the nation’s infrastructure, from airports and stadiums to metro systems and beyond.

Naresh Kumar, COO of Lauritz Knudsen, stated, “We are committed to innovation, safety, and partnership—values that align closely with the sports world. Just as athletes depend on precision and reliability to excel, our electrical solutions provide businesses and homes with advanced technology that ensures safety and efficiency.”

This campaign not only showcases the brand's dedication to enhancing India's infrastructure but also emphasizes the synergy between sports and technology, positioning Lauritz Knudsen as a leader in the electrical and automation industry.

This partnership between Lauritz Knudsen and Mumbai Indians represents a strategic alliance underpinned by shared values of innovation, trust, and performance. It aims to engage millions of fans worldwide while reinforcing both brands’ leadership in their respective domains.