Team Siliconindia

• BuilditIndia launches Matelio, a retail-tech subsidiary to digitize and organize India’s fragmented building materials sector.
• Industry veteran Sandeep Kakkar appointed as Director to lead brand building, market expansion, and operational excellence.
• Matelio to roll out 12+ private labels, onboard 50+ franchise partners, and offer real-time pricing and doorstep delivery via its lead platform.

BuilditIndia, India's Premier Digital Building Material Platform, today announced the establishment of its subsidiary Matelio, a new-generation retail-tech company meant to revolutionize the way India purchases building materials.

Matelio is envisioned as the retail and private label division of BuilditIndia, dedicated to consolidating and digitalizing India's disorganized construction materials sector. Remaining true to its motto 'From Bricks to Clicks', Matelio will connect conventional offline retail with cutting-edge digital features, facilitating an effortless omni-channel interface for contractors, builders, retailers, and end-users.

In a significant fillip to its growth trajectory, Matelio has onboarded Mr. Sandeep Kakkar as Director. Mr. Kakkar has more than 35 years of cross-border leadership experience in retail, wellness, clothing, and industrial safety industries.

A veteran of the industry, he also boasts a rich and diverse experience with a stint at Redcats Asia, H&M, Monsoon Accessorize & the Essel Group. Presently, he serves as the CEO of Worldwide Safety, an Indo-French joint venture. His skills in business development, operational excellence, brand building, and international retail management will be instrumental in leading Matelio's vision of emerging as India's most trusted building materials retail-tech brand.

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Speaking at the launch of Matelio, Mr Akassh Patel, Co-Founder, BuilditIndia, said, "Matelio is our commitment to bridge the gap between conventional building materials retailing and new-age customer expectations. We are confident that with our integrated model and Mr. Kakkar's leadership, Matelio will set new industry benchmarks and deliver unparalleled value to customers and stakeholders alike".

Matelio will introduce 12+ private labels across categories including cement, steel, tiles, AAC panels, sanitaryware, wires & cables, construction chemicals, hardware, and others. This brand-driven approach will establish robust brand equity, deliver better margins, and ensure consistent quality for customers across the country. Matelio's model incorporates digital onboarding of dealers, inventory optimization, order management, and last-mile delivery systems.

By blending tech-driven operations with local retail presence, Matelio will scale fast with operational efficacy. In Phase 1, Matelio will onboard 50+ franchise partners in Tier I and Tier II markets and create a capital-light yet high-impact retail network to drive market expansion. Its lead platform will provide transparent prices, availability of stock in real-time, guaranteed quality, and doorstep delivery changing customer experience in a space where unorganized players dominate.