Team siliconindia

• Ranveer Singh named brand ambassador for McDonald’s India (North & East), targeting younger audiences.
• Launch of limited-time ‘Ranveer Singh Meal’ featuring McVeggie or McChicken burgers with chilli-creamy sauce and Bobaaa Blast drink.
• Collaboration highlights McDonald’s connection with pop culture and deepens emotional bond with fans across generations.

McDonald’s India (North & East) has officially welcomed Bollywood superstar Ranveer Singh as its new brand ambassador, reinforcing its appeal among younger consumers and pop culture enthusiasts. To mark this collaboration, the fast-food giant has introduced the ‘Ranveer Singh Meal’, a limited-edition offering inspired by the actor’s favourite McDonald’s dishes.

This launch is part of McDonald’s globally successful Famous Orders platform, which celebrates iconic personalities by creating signature meals named after them. Singh joins the likes of international stars BTS and Travis Scott, further cementing McDonald’s association with cultural icons who resonate with diverse audiences.

Known for his energetic personality and cultural impact, Ranveer Singh aligns well with McDonald’s spirit of fun, flavour, and timeless appeal. The collaboration aims to deepen the emotional connection McDonald’s shares with its fans by blending nostalgia, fandom, and delicious food.

Anant Agarwal, Vice Chairperson, CPRL (McDonald’s India - North & East), commented, “Ranveer embodies what McDonald’s stands for – vibrant and joyful. This partnership is rooted in fan truth and the deep emotional bond people share with McDonald’s, reflecting real moments of joy and nostalgia, told through the lens of a genuine McDonald’s fan. We’re thrilled to welcome him to the McDonald’s family and to launch ‘The Ranveer Singh Meal’ – a true celebration of fandom and flavour that resonates with fans of all ages, from youth and millennials to families”.

Expressing his excitement, Ranveer Singh said, “I’m thrilled to join the McDonald’s India (North & East) family as their brand ambassador! McDonald’s has always been my favourite, just like it is for so many of us! I’m super excited to now have my very own meal with them, which I can share with my audience. It’s full of flavour and full of fun – just how I like it! It’s special to have a McDonald’s meal named after myself; I can’t wait for my fans to try it”.

Also Read: Mcdonald’s has Launched a Limited-Time Offering (Lto) to Promote Korean Marketing

Launching on 13 June, the Ranveer Singh Meal features a three-piece limited-time menu, offering a choice between McVeggie (Xplode) or McChicken (Xplode) burgers. Both burgers are enhanced with a bold chilli-creamy sauce and crispy onions. The meal is paired with Golden Pop Fries, crunchy potato bites, and introduces the Bobaaa Blast – a fun, refreshing drink with bursting boba pearls, reflecting Singh’s energetic and playful style.

Through this launch, McDonald’s invites fans to celebrate their favourite star by enjoying a unique blend of flavour, nostalgia, and iconic brand moments. The partnership underscores a universal truth: whether a celebrity or an everyday customer, the emotional bond with McDonald’s remains joyful, inclusive, and enduring.