Team siliconindia

• McGraw Hill partners with digital agency PROHED to lead its performance marketing efforts in India.
• The collaboration aims to boost McGraw Hill’s digital reach and enhance learner engagement through data-driven strategies.
• PROHED brings strong education sector expertise, having worked with brands like Pearson, TimesPro, and IIC Lakshya.

McGraw Hill, a global leader in educational content and digital learning solutions, has announced a strategic partnership with PROHED, a Gurugram-based digital marketing agency, to lead its performance marketing initiatives across India.

This collaboration marks a significant step in McGraw Hill’s mission to expand its digital presence and engage learners more effectively through data-driven strategies. The company aims to reach a broader audience with its trusted, high-quality content developed in collaboration with world-renowned authors.

“At McGraw Hill, our mission is to empower every learner to reach their full potential”, said Pranay Neema, Associate Director at McGraw Hill India. “Partnering with PROHED allows us to extend our reach and offer flexible digital solutions that align with the evolving needs of students and educators across the country”.

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PROHED brings extensive expertise in the education sector, having worked with leading institutions like Pearson, TimesPro, and the Indian Institute of Commerce Lakshya.

Pulkit Dubey, Co-founder of PROHED, expressed excitement about the collaboration: “McGraw Hill has played a vital role in my own academic journey. Their transformation from traditional books to immersive digital courseware is revolutionary. I’m proud to contribute to their continued growth and evolution in India”.

With this partnership, McGraw Hill reinforces its commitment to transforming education through technology and innovation, reaching students at every stage of their learning journey.