Menswear Brand ENGYNE Launch in Indian Market
Wednesday, 16 April 2025, 12:28 IST
ENGYNE, a new menswear brand, is set to launch in India, founded by Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D. With backgrounds at renowned companies like Diesel and Guess, the founders recognized a significant opportunity in the market for stylish menswear at accessible price points.
Based in Bangalore, ENGYNE will introduce its Spring-Summer 2025 collection, featuring carefully crafted wardrobe essentials made from premium Supima cotton and Supima blend yarns. This collection promises exceptional softness, durability, and comfort, showcasing a variety of high-quality textures such as mis-jersey, micro-pique, interlock, jacquard, and cross-loop French terry, each selected for its distinct feel and performance. The garments are enhanced with advanced printing techniques and sophisticated embroidery, aiming to deliver an international standard of aesthetics and quality.
Adopting a Digital First and direct-to-consumer (D2C) approach, ENGYNE maintains full control over quality and pricing. The collection will be available exclusively on the brand’s official website, with a mobile app for Android and iOS set to launch soon after.
As ENGYNE prepares to make its mark on the Indian menswear landscape, the team is motivated by a mission to make premium quality more accessible. Director Karthikeyan K. emphasizes this vision, stating, "ENGYNE is not just about fashion; it's about redefining expectations. Premium quality should be a choice, not a privilege." The brand aims to address a long-standing gap in the market by focusing on craftsmanship and affordability.
In addition to offering premium designs, ENGYNE is dedicated to maintaining exceptional quality control through its vertically integrated manufacturing facility. Director Dinesh D. points out this competitive edge: "Having our own vertically integrated manufacturing facility gives us a unique advantage. We control every step—from fabric selection to final stitching—allowing us to deliver luxury craftsmanship at a fraction of the price. Every ENGYNE garment undergoes the same quality checks as pieces costing three times as much." This meticulous approach ensures that each product meets the highest standards.
ENGYNE aims to attract urban millennials and style-conscious professionals through collaborations with influencers and engaging social media campaigns. Distancing itself from disposable fast fashion trends, the brand focuses on creating timeless styles that undergo rigorous wear testing, ensuring lasting quality for consumers.
Looking ahead, ENGYNE plans to expand its collection to include shirts, chinos, jackets, and denim in the upcoming season. The brand also sees opportunities for international shipping, showcasing Indian craftsmanship globally while adhering to its core principles of exceptional quality at reasonable prices.
About ENGYNE
Founded in the fashion capital of Champs-Élysées, Paris, and now based in Bangalore, ENGYNE is a premium menswear brand established by industry veterans Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D. With experience from global leaders like Diesel and Guess, they aim to fill a gap in India’s fashion market by providing high-quality, accessible menswear. ENGYNE aspires to become India’s leading premium D2C fashion brand, with plans to expand into chinos, denim, and outerwear while exploring international markets. Through innovation, craftsmanship, and community engagement, it empowers modern men to embrace style, confidence, and individuality.
Based in Bangalore, ENGYNE will introduce its Spring-Summer 2025 collection, featuring carefully crafted wardrobe essentials made from premium Supima cotton and Supima blend yarns. This collection promises exceptional softness, durability, and comfort, showcasing a variety of high-quality textures such as mis-jersey, micro-pique, interlock, jacquard, and cross-loop French terry, each selected for its distinct feel and performance. The garments are enhanced with advanced printing techniques and sophisticated embroidery, aiming to deliver an international standard of aesthetics and quality.
Adopting a Digital First and direct-to-consumer (D2C) approach, ENGYNE maintains full control over quality and pricing. The collection will be available exclusively on the brand’s official website, with a mobile app for Android and iOS set to launch soon after.
As ENGYNE prepares to make its mark on the Indian menswear landscape, the team is motivated by a mission to make premium quality more accessible. Director Karthikeyan K. emphasizes this vision, stating, "ENGYNE is not just about fashion; it's about redefining expectations. Premium quality should be a choice, not a privilege." The brand aims to address a long-standing gap in the market by focusing on craftsmanship and affordability.
In addition to offering premium designs, ENGYNE is dedicated to maintaining exceptional quality control through its vertically integrated manufacturing facility. Director Dinesh D. points out this competitive edge: "Having our own vertically integrated manufacturing facility gives us a unique advantage. We control every step—from fabric selection to final stitching—allowing us to deliver luxury craftsmanship at a fraction of the price. Every ENGYNE garment undergoes the same quality checks as pieces costing three times as much." This meticulous approach ensures that each product meets the highest standards.
ENGYNE aims to attract urban millennials and style-conscious professionals through collaborations with influencers and engaging social media campaigns. Distancing itself from disposable fast fashion trends, the brand focuses on creating timeless styles that undergo rigorous wear testing, ensuring lasting quality for consumers.
Looking ahead, ENGYNE plans to expand its collection to include shirts, chinos, jackets, and denim in the upcoming season. The brand also sees opportunities for international shipping, showcasing Indian craftsmanship globally while adhering to its core principles of exceptional quality at reasonable prices.
About ENGYNE
Founded in the fashion capital of Champs-Élysées, Paris, and now based in Bangalore, ENGYNE is a premium menswear brand established by industry veterans Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D. With experience from global leaders like Diesel and Guess, they aim to fill a gap in India’s fashion market by providing high-quality, accessible menswear. ENGYNE aspires to become India’s leading premium D2C fashion brand, with plans to expand into chinos, denim, and outerwear while exploring international markets. Through innovation, craftsmanship, and community engagement, it empowers modern men to embrace style, confidence, and individuality.
