Team siliconindia

• Netflix teams up with AB InBev for global co-branded marketing campaigns across hit shows and live events.
• Partnership includes title integrations, special packaging, digital promos, and live event activations.
• Brands aim to create shared consumer experiences that combine beer and entertainment.

In a bold move that brings together two powerhouse brands, Netflix and AB InBev have announced a global marketing partnership designed to enhance the way consumers enjoy both entertainment and beer. The collaboration will roll out through co-branded campaigns, special product packaging, digital promotions, and integrations across Netflix's top performing global and regional content.

The partnership leverages the wide reach of Netflix’s content and AB InBev’s iconic beer portfolio to engage fans in new and memorable ways. From UK’s ‘The Gentlemen’ to Brazil’s ‘Brasil 70 - A Saga do Tri’ and South Korea’s ‘Culinary Class Wars’, the brands will work together to create unique marketing experiences that connect with diverse audiences.

AB InBev will also partner with Netflix on live events, like the Canelo vs. Crawford fight in Mexico, where Cerveza Victoria was the presenting sponsor. Looking ahead, AB InBev will advertise during Netflix’s NFL Christmas Day Game in 2025 and participate in promotional campaigns tied to major global events such as the 2027 Women’s World Cup.

Marcel Marcondes, Global CMO of AB InBev, shared, “Streaming is a shared, social experience, just like beer. This partnership lets us create moments of connection and celebration as people enjoy their favorite shows”.

Also Read: Top 5 Netflix Films That Will Outplay Your Expectations

Marian Lee, Netflix’s CMO, echoed the enthusiasm, “We’re excited to build creative, fun campaigns with AB InBev that match the energy of our movies, shows, and live events. It’s all about fueling fandom and shaping culture together”.

The collaboration highlights a growing trend where entertainment platforms and consumer brands join forces to create marketing that resonates deeply with fans, blending content with lifestyle in an authentic way.