Team siliconindia

• Pop Mart plans major global expansion, focusing on the U.S. and emerging markets.
• Its iconic Labubu character is at the center of its move into lifestyle and entertainment.
• The company eyes animated films, theme parks, and cross-media IP growth.

Pop Mart, the Chinese collectibles brand behind the viral Labubu doll, is shifting gears from toy retail to global cultural powerhouse. The company is betting big on Labubu’s growing international fanbase, especially in the U.S., and expanding into lifestyle and entertainment ventures.

CEO Wang Ning recently told analysts that Pop Mart expects to hit 20 billion yuan ($2.78 billion) in revenue by 2025. With a strong first half of the year, he said reaching 30 billion yuan in 2025 “should be quite easy”. The company’s net profit jumped nearly 400%, thanks to strong overseas demand and higher international profit margins.

Best known for its $10–20 “blind box” collectibles, Pop Mart is expanding rapidly in the U.S., aiming to add 10 more stores this year to its current 40. It’s also targeting new regions like the Middle East, Central Europe, and Latin America. Executives predict that sales from North America and Asia-Pacific could match those from China as early as this year.

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Labubu, the mischievous, toothy character from artist Kasing Lung’s ‘The Monsters series’, is now a global icon. Celebrities like Rihanna and David Beckham have boosted its cult following. Pop Mart is turning Labubu into a full lifestyle brand, with new mini phone charms and plans for animated films, theme parks, and other entertainment projects.

The goal? To become Asia’s answer to Disney or Sanrio.