Signature Packaged Drinking Water launches campaign with Ayushmann Khurrana
Signature Packaged Drinking Water has launched its OneWithNature campaign, which features two films starring Ayushmann Khurrana, Sneha Khanwalkar, and Chef Amninder Sandhu. The campaign aims to encourage people to celebrate nature in its true essence. "Over the past year, Signature Packaged Drinking Water has dedicated itself to the cause of encouraging conscious living through various initiatives. Starting from our inaugural season of Signature Green Vibes to our ongoing Mangrove Replenishment project, aimed at revitalizing the mangroves along the Odisha coastline, we’ve been actively working to walk the talk when it comes being living good and doing good. Through our latest campaign, ‘One with Nature,’ we invite each one of you to join us on this journey and embrace a lifestyle that nurtures our well-being while giving it back to Nature", Varun Koorichh, Vice President- Marketing, Diageo India, said.
In the films, Sneha is known for creating rhythms using organic sounds of nature, which brings harmony for all to enjoy. Chef Amninder prepares a feast using locally sourced and natural ingredients. Ayushmann brings them all together on a journey of discovery, embracing the lifestyle of living well while doing good.
"Having spent my formative years in Chandigarh, I nurtured a deep affinity for nature. We were constantly taught to follow mindfulness so embracing an eco-conscious lifestyle came naturally to me. Being part of this experience was truly exhilarating. I believe that today’s generation can enjoy life to the fullest and still be conscious at the same time. I also strongly believe that recognizing our connection with nature is the key to unlocking happiness. Together, we are empowering everyone to make a positive impact and follow the ‘Live Good. Do Good’ mantra", Ayushmann Khurrana, brand ambassador, said.
Signature Packaged Drinking Water has produced its films while being carbon neutral. Every aspect and element, including plastic, food, and electricity management, was carefully planned to reduce the carbon footprint. To offset the remaining carbon emissions, Signature partnered with the Life First Foundation and planted 900 trees in Moga, Punjab. Additionally, Signature is dedicated to supporting the Mangrove Replenishment cause in Odisha with IGSSS. They aim to restore the mangroves across 61 acres in 5 villages across the coast over the next three years.
In the films, Sneha is known for creating rhythms using organic sounds of nature, which brings harmony for all to enjoy. Chef Amninder prepares a feast using locally sourced and natural ingredients. Ayushmann brings them all together on a journey of discovery, embracing the lifestyle of living well while doing good.
"Having spent my formative years in Chandigarh, I nurtured a deep affinity for nature. We were constantly taught to follow mindfulness so embracing an eco-conscious lifestyle came naturally to me. Being part of this experience was truly exhilarating. I believe that today’s generation can enjoy life to the fullest and still be conscious at the same time. I also strongly believe that recognizing our connection with nature is the key to unlocking happiness. Together, we are empowering everyone to make a positive impact and follow the ‘Live Good. Do Good’ mantra", Ayushmann Khurrana, brand ambassador, said.
Signature Packaged Drinking Water has produced its films while being carbon neutral. Every aspect and element, including plastic, food, and electricity management, was carefully planned to reduce the carbon footprint. To offset the remaining carbon emissions, Signature partnered with the Life First Foundation and planted 900 trees in Moga, Punjab. Additionally, Signature is dedicated to supporting the Mangrove Replenishment cause in Odisha with IGSSS. They aim to restore the mangroves across 61 acres in 5 villages across the coast over the next three years.
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