Sinch India Appoints Samarth Saxena as Chief Customer Officer
Thursday, 10 April 2025, 18:07 IST
Sinch has announced the promotion of Samarth Saxena to the position of Chief Customer Officer (CCO) for Sinch India. This appointment underscores the company's commitment to placing customer experience (CX) at the forefront of its growth and innovation strategy within the Indian market.
This strategic move comes at a time when businesses across various sectors are increasingly emphasizing customer-centric digital transformation. With a strong portfolio that includes omnichannel messaging, voice, video, and email communications, Sinch aims to enhance its CX capabilities under Samarth's leadership.
Nitin Singhal, Managing Director of Sinch India, expressed enthusiasm for Samarth's new role, stating, “We are thrilled to have Samarth lead our customer experience strategy at Sinch India. His extensive expertise in customer-centric leadership and innovation will be vital in enhancing our approach to CX. With Samarth at the forefront, we aim to create a seamless, collaborative, and agile customer experience framework that sets new industry standards. His leadership will help reinforce Sinch’s position as a leader in digital customer engagement.”
With over 20 years of experience in transforming customer experiences, Samarth brings a wealth of knowledge in implementing effective customer-first strategies within enterprise environments. As CCO, he will oversee Sinch India’s CX roadmap, strengthen customer relationships, enhance cross-functional collaboration, and integrate innovation across all customer touchpoints.
“Customer experience is not merely a differentiator; it is essential for sustainable growth and innovation,” stated Samarth Saxena, Chief Customer Officer of Sinch India. “Our objective is to not only meet customer expectations but to surpass them at every interaction. By embedding customer experience into the core of our strategy, we will foster stronger relationships, drive greater innovation, and achieve long-term growth. I believe that customer loyalty is earned through exceptional service, proactive engagement, and continuous value delivery.”
Samarth’s appointment reinforces Sinch India’s strategic vision to serve not only as a digital communications partner but also to excel in delivering exceptional experiences. As the company continues to expand its operations and digital offerings, his leadership will be crucial in aligning customer success with business outcomes.
This strategic move comes at a time when businesses across various sectors are increasingly emphasizing customer-centric digital transformation. With a strong portfolio that includes omnichannel messaging, voice, video, and email communications, Sinch aims to enhance its CX capabilities under Samarth's leadership.
Nitin Singhal, Managing Director of Sinch India, expressed enthusiasm for Samarth's new role, stating, “We are thrilled to have Samarth lead our customer experience strategy at Sinch India. His extensive expertise in customer-centric leadership and innovation will be vital in enhancing our approach to CX. With Samarth at the forefront, we aim to create a seamless, collaborative, and agile customer experience framework that sets new industry standards. His leadership will help reinforce Sinch’s position as a leader in digital customer engagement.”
With over 20 years of experience in transforming customer experiences, Samarth brings a wealth of knowledge in implementing effective customer-first strategies within enterprise environments. As CCO, he will oversee Sinch India’s CX roadmap, strengthen customer relationships, enhance cross-functional collaboration, and integrate innovation across all customer touchpoints.
“Customer experience is not merely a differentiator; it is essential for sustainable growth and innovation,” stated Samarth Saxena, Chief Customer Officer of Sinch India. “Our objective is to not only meet customer expectations but to surpass them at every interaction. By embedding customer experience into the core of our strategy, we will foster stronger relationships, drive greater innovation, and achieve long-term growth. I believe that customer loyalty is earned through exceptional service, proactive engagement, and continuous value delivery.”
Samarth’s appointment reinforces Sinch India’s strategic vision to serve not only as a digital communications partner but also to excel in delivering exceptional experiences. As the company continues to expand its operations and digital offerings, his leadership will be crucial in aligning customer success with business outcomes.
