Team Siliconindia

• Victoria’s Secret launches a new 4,950 sq. ft. flagship store at Orion Mall, Brigade Gateway, Bengaluru, offering a full range of intimate wear, sportswear, sleepwear, accessories, and beauty products.
• The opening underscores strong growth of global premium brands in Indian malls and expanding demand for comprehensive product assortments in high-traffic urban retail spaces.
• Industry leaders emphasize the store as a strategic move to meet contemporary Indian consumer aspirations, reflecting a wider trend of experiential mall environments and increasing brand presence through premium retail formats.

Victoria's Secret has launched a new store in Bengaluru at Orion Mall at Brigade Gateway, Rajajinagar. On the ground floor covering 4,950 square feet, the store offers the brand's core categories of undergarments, sport, and sleepwear, and accessories and beauty products like fine fragrances, lotions, mists, and other scents.

The opening reflects sustained growth of global brands in Indian malls and reinforces sustained category expansion in premium intimate wear and beauty. The format is centered around breadth of assortment across collections, reflecting a focus on full-line representation within a high-traffic urban mall setting.

Sunil Munshi, COO, Retail, Brigade Group said, "Victoria's Secret introduces a distinct mix of elegance, innovation, and aspiration, redefining Bengaluru fashion retail. We are delighted to unveil a concept store that is successful in appealing globally but is also attuned to the aspirations of contemporary Indian consumers. Victoria's Secret joining us at Orion Mall at Brigade Gateway is a strategic leap forward in our growth path, while also reaffirming Brigade Group's dedication to continuously offering our consumers globally recognized brands that deeply connect with them".

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Tushar Ved, Apparel Group India's President further added, "With Victoria's Secret's store opening at Orion Mall, we are thrilled to unveil the brand's entire range for consumers to shop and discover. We look forward to presenting the depth of the brand's assortment, along with providing an enhanced customer experience".

For retail investors, the store opening indicates sustained demand for international specialty formats, a trend towards experiential mall-based environments, and leveraging premium mall space to enhance brand awareness and category penetration.