Team siliconindia

• Vinod Cookware launches festive campaign with real, creator led food stories.
• User generated content (UGC) to engage younger, digital first audiences.
• 110+ videos and 161M views highlight blend of tradition and innovation.

Vinod Intelligent Cookware has launched a festive season digital campaign focused on user generated content (UGC), aiming to engage younger consumers through authentic, creator led storytelling. Collaborating with ReVamp Studios, the campaign replaces polished advertising with real stories centered on everyday cooking during celebrations.

Targeting the June-October festive period, the initiative has already delivered over 110 creator led videos, generating more than 161 million views and a 77% engagement rate. The campaign highlights moments like modak-making for Ganesh Chaturthi, Onam Sadhya feasts, and Independence Day celebrations, all while integrating Vinod’s cookware into relatable, festive cooking content.

Popular food creators including Chef Nehal Karkera, Chef Prachi Agarkar, and Chef Nidhi Goyal (Fun2oosh Food) showcased Vinod’s flagship products like the Stainless Steel Platinum Series, Cast Iron Range, and the new Die Cast Di Casa cookware. These content pieces underline how Vinod blends tradition with innovation, making cooking both efficient and joyful.

Sunil Agarwal, Managing Director of Vinod Cookware, said, “We wanted to connect with modern households while staying rooted in festive traditions. This campaign shows the power of real stories and how UGC can drive meaningful engagement and trust among younger audiences”.

Also Read: Myntra and Sourav Ganguly Launch Ethnic Brand Souragya for Festive Market

This UGC led strategy marks a significant shift for a legacy brand like Vinod, demonstrating how brands can stay relevant by embracing authentic content and creator partnerships. Beyond domestic success, Vinod Cookware is also expanding internationally, recently entering the UAE and Singapore markets, while growing its presence on quick commerce platforms.

The campaign not only strengthens Vinod’s positioning in the premium cookware segment but also showcases the rising influence of digital storytelling in India’s consumer landscape.