Vir Das Brings Humor and Style to Hush Puppies as New Ambassador
Wednesday, 04 December 2024, 14:26 IST
Global footwear brand Hush Puppies, sold exclusively by Bata India, has announcef stylish and ever-charming Vir Das has now been signed up as its new ambassador. This marks the first unique milestone in India's fashion industry. The announcement happens at just the right time for Vir as he is soon going to make history as the first Indian hosting the prestigious 52nd International Emmy Awards. Known for his sharp humor and outstanding fashion sense with a powerful human value, Vir epitomises the playful, approachable attitude of Hush Puppies and presents a perfect connect with the target consumers of the brand.
This association between one of India's leading comedians and the much-loved footwear brand underlines the essence of Hush Puppies as a brand committed towards comfort and style as ideal choices for the modern Indians. The brand has launched a funny and entertaining film to start off the collaboration. The video shows Vir Das preparing for a major 'Get Ready With Me' moment for the Emmys, all dressed in a dapper suit but missing that one crucial piece. Vir Das sets out on a frenzied search of his room for that one piece he is missing - his Hush Puppies. After several funny "Where are my puppies?" moments, he finally finds them and says, "Hi, this is Vir Das, finally ready for the Emmys, with my Hush Puppies". The film showcases how proper footwear can easily make any outfit look great!
Deepika Deepti, Head of Marketing, Bata India said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”
Brand Ambassador, Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”
Crafted for those who want to look effortlessly stylish without breaking a sweat, Hush Puppies’ shoes redefine the balance between comfort and style. With its playful energy and Vir Das leading the charge, the brand is all set to bring its legendary ‘feel good’ philosophy to a new generation.
This association between one of India's leading comedians and the much-loved footwear brand underlines the essence of Hush Puppies as a brand committed towards comfort and style as ideal choices for the modern Indians. The brand has launched a funny and entertaining film to start off the collaboration. The video shows Vir Das preparing for a major 'Get Ready With Me' moment for the Emmys, all dressed in a dapper suit but missing that one crucial piece. Vir Das sets out on a frenzied search of his room for that one piece he is missing - his Hush Puppies. After several funny "Where are my puppies?" moments, he finally finds them and says, "Hi, this is Vir Das, finally ready for the Emmys, with my Hush Puppies". The film showcases how proper footwear can easily make any outfit look great!
Deepika Deepti, Head of Marketing, Bata India said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”
Brand Ambassador, Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”
Crafted for those who want to look effortlessly stylish without breaking a sweat, Hush Puppies’ shoes redefine the balance between comfort and style. With its playful energy and Vir Das leading the charge, the brand is all set to bring its legendary ‘feel good’ philosophy to a new generation.
