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Kinetic Worldwide

Kinetic Worldwide

Providing Cutting Edge Out Of Home Solutions

Kinetic Worldwide is WPP’s Out Of Home specialist agency and the world’s largest planner and buyer of Out of Home media. Kinetic globally functions under WPP- tenth avenue umbrella and is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. Kinetic global footprint spans across 36 cities in 21 countries. Client’s investments are managed by Kinetic to ensure best advertiser value from communication and execution perspective. Core planning and buying services are integrated to deliver this effectively.

In India Kinetic provides complete out of home solutions from traditional outdoor like billboards / bus queue shelters / signage’s to transit media and destination media (Malls & Cineplex’s). Kinetic extends these services quite significantly for airports, inflight, digital formats and experiential engagement. India operations have a strong footprint with 13 offices, which enables localized control and delivery. Kinetic is among the top 2 outdoor specialists in India and is also the largest buyer and planner of airport media in the country.

Why Kinetic?

Our worldwide reach, multimarket knowledge exposure and cross boundary working pattern makes our positioning unique and most effective for clients and concessionaire partners.  Additionally, our scale and footprint in India allows us to get the best prices for our clients.  Kinetic has strong creative and executional credentials and specialist divisions to address  tailored needs for wide client categories. A proprietary suite of tools named Kinetic Academy  ensures insight, planning and buying of the highest standard.

Kinetic Pathway

Kinetic globally uses a structured path named KINETIC PATHWAY for planning and  implementing any client brief. The PATHWAY addresses all the steps of entire campaign management process. The steps followed are understanding the brief, insights, strategic inputs, planning, investments and operations. Software's like TGI, IRS, various other industry reports and Kinetic proprietary planning tools help in successful planning and implementation of the campaigns. Kinetic proprietary planning tools help in planning across all facets of outdoor like media selection, location selection and creative advisory.

Igniting Creativity

Kinetic’s insights into the creative side of Out of Home. As many of the great creative directors have said, if you can master creativity in Outdoor, you can do it anywhere. The task is to  providing continuous cutting edge outdoor innovations.

This endeavor has won us accolades across various forums.


In India, Kinetic operates two divisions; Portland Outdoor and Poster Publicity. These agency  brands handle multiple clients across categories. Some of our key clients are Citibank,  Lufthansa, Reliance communications, Kellogg’s, British Petroleum, Mercedes, Lenovo, Nike, PepsiCo, World Gold Council, IBM, Skoda, Colgate, HTC, Madura Garments, Audi, Castrol,  SK, Marriott, ABB, Bridgestone, Shell, ICICI Lombard, Holiday Inn, ACC cement, ABP to name a few


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To reach us in India please contact Pallavi Raina ( Aparna Singh (