With the recent advancements in technology, marketing has undergone a sea change in recent times. The ongoing digitization trend, along with increased smartphone penetration and easy access to internet has given rise to many new techniques of marketing and advertising, completely disrupting the way brands approach their marketing efforts. One such niche technique that has gathered a lot of traction in recent time is Affiliate Marketing. With the number of influencers on social media on the rise, affiliate marketing is a strong growth trajectory and is among the most sought after marketing techniques among brands currently. Internet & Mobile Association of India (IAMAI) predicts the Indian affiliate marketing industry to exceed Rs. 66,168.07 million by 2025.

Given such fertile market conditions, a large number of companies are foraying into the affiliate marketing realm each offering unique solutions & services of their own. Standing tall among the hoard of such companies is Demandesk. Headquartered in Mumbai, the company was incepted in 2012 by Nadeem Kazi and Fuzail Qureshi (Co-Founders). Over the years, the Demandesk has carved a niche for itself in the industry through its efficient services and client-centric methodologies.

"Currently, we are the only company in India which provides CPaaS (Communication Platform as a Service) solutions, along with Performance Marketing and Branding solutions. Because of this uniqueness, we are a one-stop-shop for brands' every marketing needs. We assist them in their branding and drive revenues on their marketing spends, and our CPaaS solutions help them to communicate with their end customers. Email, SMS, Chatbot, Whatsapp and Marketing Automation are all available on single platform of ours", explains Nadeem.

As an end-to-end digital marketing agency, Demandesk offers a wide range of services that include Programmatic Advertising, Affiliate Marketing, Influencer Marketing, SEO, SMS Marketing, Social Media Management and Rich Media Services, to name a few. Additionally, the company also has its own sociarence platform named Demandeals that comprises of referrers and sellers, wherein it also offers instant cashback to its customers. However, what makes Demandesk a class apart is that it also speaks to their clients' end customers and gathers feedback about how their end-to-end process was with the brand that too at no extra cost!

"We take care of the entire lifecycle of the branding and performance marketing for brands. We enable brands to reach their end users efficiently by ensuring that their branding efforts are focused solely on their potential customers and no money spent on branding goes waste. Demandeals is India's first sociarence platform which is enabling us to drive sales and do brands campaigns for various brands. We are using Data Management Platforms, Artificial Intelligence and Data Science to make the most of the data we have access to. We have an edge over other companies in the market because we have our own data points", Fuzail further adds.

Fuzail Qureshi, Co-Founder

When a premium organic personal hygiene products brand approached Demandesk for their branding, they leveraged their sociarence network and delivered the brand sales worth over Rs.30 lakh in a single month. Additionally, the company also reduced the brand's return order percentage to less than two percent, which is a massive achievement considering the fact that the average return orders for any e-Commerce platform is over 45 percent. Owing to such fine practices, Demandesk has successfully served 200+ SMEs and enterprise customers till date.

Going forward, Demandesk envisions becoming a one-stop-shop for every branding need and bridge the gap between rural areas and e-Commerce platforms by enabling brands to reach out to every household in India at the most minimal cost possible. Considering the fact that majority of our country's population belongs to middle-class, the company aspires to offer its clients the true taste of what a middle-class person would expect from a brand, thus enabling them to target the huge market that they comprise of.