Shiraz Khan, Founder Director

Deriving passion from the broad requirements of clients, Mumbai based Spicetree Design Agency (SDA) is a leading agency offering an array of services that range from Digital Marketing, Web and Creative Communications. SDA’s experience in Digital Marketing, Web and Creative Communications has helped it to carve a niche in the industry as one of the leading agencies to do business with. SDA’s vision is to create marketing opportunities that will inevitably drive growth worldwide. “Its mission is to push brands into unchartered yet engaging territories and to continue inspiring effective communications using advanced technology that create and stimulate our clients’ growth opportunities,” says Shiraz Khan – Founder Director.

Curating effective communication, SDA offers digital marketing solutions that include Social Media Marketing, Social Media Optimization, Search Engine Optimization, Mailers and Retargeting, Mobile Marketing, amongst others all of which ultimately help clients get more leads. Apart from helping startups to create their brand identity SDA also offers consultation to clients for any strategic decisions that help them take crucial decisions

for growth. “Considering the technological advancements that have come about recently, we have taken a more divergent approach in terms of our marketing services. We constantly engage ourselves in understanding the emerging dynamics of consumer behaviour and the perpetually adaptive nature of the industry itself,” informs Shiraz.

"What makes SDA detracting from the clutter is its core philosophy of deriving factual creativity viz. the perfect blend of creative thought and scientific analysis"

Sailing against the Wind
The current market scenario witnesses sky-high expectations of clients wherein they expect instant results. They somehow feel that their mere presence in the digital world is more than enough so the idea of spending on paid campaigns is not well accepted always. “Our philosophy of analytics backed by scientific approach helps us to prove to them otherwise. We don’t just talk to convince them but show them figures that can prove them the difference between organic and inorganic results,” asserts Shiraz.

What makes SDA detracting from the clutter is its core philosophy of deriving factual creativity viz. the perfect blend of creative thought and scientific analysis. It is this strategic anomaly that allows the company to offer practicality through its creative solutions in a unique and unfound manner. “We further ensure criticality and caution while managing each project and garnering effective communications for target groups,” he says. The team at SDA works with a common goal to establish it as an integrated advertising and marketing agency in Mumbai. “Our

Strategic team of strategists, designers and developers constantly evolve both as people and specialists. We believe that 'Everything Can Be Bettered' and are pushing brands into new, deeply engaging territories,” he adds.

Ever since SDA was born, Shiraz has induced the concept of inclusiveness to facilitate ownership and participation. For instance, the company organizes regular programs and initiatives wherein each team member is allowed to grow in their respective fields. He says, “Spicebuzz, our internal magazine, is one such initiative wherein team members can explore their limitless creativity. In addition, we also encourage social responsibility(CSR) within our organization. Despite these initiatives, I continue researching, conjuring, and adopting innovative ways to churn optimal performances from the SDA team, while providing new avenues of growth.”

The Success Story
SDA’s client base comprises of 1200+ brands and individuals from various verticals such as Health, Event Management, Travel, Retail, Corporate, Manufacturing, Finance among others. Narrating the future roadmap, Shiraz concludes, “Our roadmap for the next six months includes dwelling into Digital AD film Production. We plan to offer a meaningful appetizer for audiences in the form of video Ads, Short Films, amongst others. These efforts will bear fruit once our state-of- the-art in-house studio is completed as it will have all the resources to make video content of the highest quality.”