A marketing agency has resources at the ready that many companies might not even be aware of, with their expertise, awareness, and required education on digital marketing. The digital marketers often have their innovative ways of generating good prominence for their customers, just as a company would use specialized instruments for their trade. Also, access to the higher cost tools that an in-house marketing team would usually consider out of budget will give a business additional resources to succeed because of the bulk of customers an agency has.

Established in 2015, Digitactix is a goal-driven agency that offers a 360-degree marketing plan for SMEs, corporate houses and MNCs. They have been offering a plethora of digital marketing services to various businesses. The company believes in optimum Return on Investment and align their services and approaches towards attaining the same for each of the clients.

Every problem comes with an opportunity and so did COVID-19. Ankita Gupta, Founder, Digitactix says, "In realizing the value of digital marketing, we saw a major leap in the family-owned sector. Businesses that used to nurture a very conventional marketing mind-

set are now very inclined to have their company's digital presence. We see this as a tremendous opportunity to help the power of digital media be used by start-ups and family-owned companies."

The motto at Digitactix has always been `when your customers make money, you make money'. Thus, when making a digital strategy, the company ensures that they keep the priorities of the customers as a focus. What is unique about the company is, that most agencies do not like to do is transparent media spends and Digitactix doesn't believe in exploiting their customers for a few extra bucks that most other agencies do.

Services and Technologies
Digitactix offers an array of services like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Media Planning which is headed by individuals with more than a decades experience in their respective domains and has a 100 percent success record with SEO and SMM in both B2B and B2C clients across the globe.

Digital marketing is so dynamic that it's absolutely important to keep up with the growing technologies to ensure that a company meet the expectations of their clients. Digitactix as an agency invest in solutions like SEM RUSH, HOOTSUITE, SPROUT, WOOBOX, SHOPIFY, SCREAMING FROG, HUBSPOT and many more, ensures quality services to their clients of every scale. Also, the company uses various tools for their digital marketing campaign such as in SEO/SEM - Ahref, Semrush, Google search console, Google Analytics, Google ads, Hubspot, and in SMM - Built-in Social Media Analytics, Hootsuite, Buzzsumo. Some of the esteemed clients to whom the company has offered their services are BlackBerry, Hitachi Systems Micro Clinic, Dell Technologies, Pinkathon, ZEE TV, Urban LIVING, Oswal Group, Culinary Craft, Arohi Eye Hospital and many more.

Digitactix has won several awards for their digital marketing services such as Masters of Modern Marketing Award 2019 and INKSPELL ­ Indian Content Leadership Award 2018. "We have had a great year despite the Covid-19 affecting media budgets because we saw great potential for a boutique agency like mine to pitch for accounts where the big giants dominated the place and good work WON. Being a start-up we understand the budget constraints and value the money our clients want to spend for the return they expect. We want to help family-owned business and start-ups to believe in the power of digital marketing", concludes Ankita Gupta.