Digital marketing in India is experiencing a mad rush in the current years and is about to create 20 lakh jobs opportunities by 2020. However, recent demands for industry-ready hires have depleted the supply-pool for marketers in the industry by 44 percent. Prime educationist, Anurag Roy, Founder, Max Digital Academy(MDA), took an urgent call to eliminate the gap by offering a gamut of digital marketing courses. MDA is the only institute in Uttar Pradesh to offer Internationally recognized Government certificate in Digital Marketing. Anurag avers, “We equip the trainees with guided knowledge tools & techniques in digital marketing as per industry norms and assure seamless recruitments in competent job profiles”.

Anurag, after gaining corporate experience for 17 years, was invited by leading education brands to deliver their digital marketing courses. While providing career counselling for the admission, he learnt about the student’s grievances such as high course fees, which were hard on the financially backward students, and lack of appropriate soft skills training that would help them get placed in the growing industry.To address this gap, he incepted MDA in February 2019 to offer high caliber coaching encompassing updated curriculum but with affordable fee structure & assured placement opportunities for the students. Kickstarted its journey with only five participants, the institute has

grown rapidly to enroll 65 students within just eight months of its inception, thanks to MDA’s alumni who aspire new students with their success stories.

Experience Based Curriculum
Digital marketing being a comprehensive stream, MDA has an overarching curriculum covering various domains of digital marketing like SEO, SMM, PPC, Website Designing, Email Marketing, Content Marketing and others. In addition, it also offers modular certification courses on Website Designing & SEO, Certificate in Social Media Marketing, and Search Engine Marketing & Analytics. Apart from receiving a valuable domain-specific certification, the trainees also undergo a mandatory three month-long internship program (inhouse or at other organisations) for hands on skill application. This enables MDA to create a niche for the students where they can learn and apply to better adapt in the corporate environment.

We equip the trainees with guided knowledge tools & techniques in digital marking as per industry norms and assure seamless recruitments in competent job profiles

MDA proceeds with an ideology to create a professional digital marketing environment and ensures practical implementation of the delivered contents at every step, adjacent to its classroom module. After completion of each topic, the instructors provide a practical demonstration and mandate the students to implement the methodologies as well. It further engages the students in various live projects, real time campaigns and various workshops(around topics like interview handling, stress management & others) in digital marketing for a full placement support and easy transitioning to corporate. Anurag remarks, “These workshops are conducted by experienced industry personals like the senior people from corporates & MNCs, to build a strong placement ground for the students.” To design improved instructional strategies and deliver interactive sessions, MDA has chosen trainers having decades of full-time work experience in digital marketing & graphics designing, and are certified Google scholars.

Growing further, the institution is also planning to add AI and data science courses as an extension to the advanced digital marketing courses. In the near future, it envisages opening an adjacent company-operated branch in Lucknow in three months and intends to start a franchise model under MDA brand without compromising its quality delivery.