Market growth is being driven by various factors, including continued education, the rising need for improved customer digital experiences, and the provision of custom made solutions. Robust branding strategies and management can launch and support a company's longterm success, setting it apart from the competition. These aspects have always been valuable in the marketing world but are being recognized for their importance more than ever during a time when companies need to build strong relationships with their customers by offering value-added services, innovative products, and highquality experiences. Established in 2017, Icebolt Marketing Solutions provides end-to-end marketing solutions and brand consulting to businesses specializing in OOH advertising, outdoor media, BTL, consumer activations, and on-ground promotion.

Since the pandemic started, consumers have been refocusing their priorities, and employees have been looking at work differently, so marketers have to rethink how they do things. Because the global marketing consulting market is somewhat fragmented, it has been seen that vendors try to remain competitive by deploying growth strategies. Developing content that addresses clients' top business challenges is key to being a thought leader in their industry. Every client is looking for an optimized plan and out-the-box ideas in the minimum budget. Considering this, Icebolt Marketing Solutions specializes in providing cost-effective strategies and branding options to its clients such as for Byju's where Creative and strategic gifting

solutions provided for corporate relationship building. "Icebolt Marketing Solutions operates with the motive of serving its clients incredibly accessible solutions based on novel concepts chiseled to address the particular concerns of a case. We help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow", says Amit Jindal, Director.

Icebolt Marketing Solutions helps create a client's brand presence, target the right audience, gain insights about the business, understand the consumer's behavior and pattern and generate leads for a business. Their services include Business Strategy Development and Planning, Advertising and Branding, Digital and Social Media Marketing, Content and Films, Direct Marketing & BTL, Printing, and Production. Further, the company provides additional services, which include Corporate Merchandising and stationery, Corporate Gifting, InStore Décor, In Office Décor, and Artist management during the event. "In this complex world of advertising, we help brands outshine the rest with options that works for them the best", adds Amit.

Developing content that addresses clients' top business challenges is key to being a thought leader in their industry

Moving Ahead with a Creative Thrust
Icebolt Marketing Solutions has deployed experienced and talented strategists, designers, operation managers, and client servicing executives from different advertising walks. They have helped shape the organization by blending their strengths and committing to its motto. The company regularly organizes learning sessions with various marketing experts and encourages constant learning, exploring, and interaction with industry peers. In 2019, Icebolt Marketing Solutions helped a new entrant in the market, Quick Ride, create a buzz with bang-on in-transit advertising. They executed a Diwali campaign, `Now is Wow', for Godrej to promote the festive offers that helped them pick up sales during the season. They have been working with Royal Enfield for quite some time for active lead generation in PAN India.

Icebolt Marketing Solutions is coming up with a new influencer marketing platform and aiming to scale it up quickly. The company looks forward to strengthening its bonds with clients by providing services with steadfast dedication, trust, and zeal. Further, Icebolt Marketing Solutions aims to become one of India's most sought-after BTL agencies and the go-to agency for actionable ROI-driven campaigns. "We strive to make a mark not just by claiming big, but by providing actual value to our clients", signs off Amit.