PAD Agency: Driving Maximum Impact Marketing Campaigns

Gautam Reddy,CEO

The mechanics of gaining market share has transformed tremendously over the last few years in India. With the ingress of large MNCs in every market segment, the struggle for MSMEs and family-owned businesses to not just increase market share, but to even retain existing customers has increased manifolds. Coming to the aid of MSMEs and family owner businesses is PAD Agency, an integrated advertising and communications organization.

“Unlike MNCs, smaller organizations often do not have dedicated marketing teams, which makes it harder for them to compete with MNCs,” explains Gautam Reddy, CEO, PAD Agency. In a bid to level the playing field, the firm undertakes an integrated approach to communications and provides clients with advertising, digital marketing, direct marketing, PR support, event marketing and media planning, all under one roof. Founded in 2015, the young mover & shaker has developed its capabilities to work with a plethora of industry verticals such as pharma, automobiles, retail, healthcare, education, real estate, infrastructure, entertainment, IT/ITES, tech services and platforms among others.
Delivering a Bang for Every Buck
Marketing is an expansive field with various sub-categories falling under it. In order to effectively invest their marketing budgets, companies must make use of various communications avenues in the right proportions. However, this is where many companies falter. Coming to the rescue in such situations, PAD Agency helps clients optimize and leverage their marketing budget spends efficiently and ensures a high RoI. The expert team not only aids clients with better media planning, but also enables them to be constantly be plugged in to see how each media platform is performing for them.

"With creatives being its strongest suit, PAD Agency develops innovative brand strategy for clients"

The Hyderabad headquartered firm delivers a wide range of communications services, both traditional and new age. With creatives being its strongest suit, PAD Agency develops innovative brand strategy for clients. Staying on top of research, consumer trends, consumer behaviours and others, the firm carves strong brand identities to help clients give a stiff competition to its adversaries. Right from handling corporate communications, internal communications, direct marketing and sales promotions, PAD Agency also conducts promotional events for its clients. Based on the nature of the product and the client’s objective, the firm designs activation programs for brands to reach-out to primary and secondary audience, be it consumers or influencers.
Aligning to the Digital World
Keeping up with the times, PAD Agency’s forte lies in its digital marketing services. Be it building applications and websites for clients, lead generation, performance marketing, reputation management on social media, or social media strategy, the firm’s team of young guns is adept at harnessing the potential of digital mediums. Leveraging advanced AI and machine learning based platforms, PAD Agency’s digital services help clients stay consistent in maintaining customer relationships management.

PAD Agency has also put together a robust team that creates crisp and sound video content for clients. “In today’s world, audience consume a large amount of video content, be it in short, mid or long format,” explains Gautam. Playing to the gallery, the firm develops TV commercials, brand films, small animation films, corporate videos and explainer videos among others. The team is also sharpening its expertise to deliver VR and other experiential video content.

With names such as Recron, Tata Realty &Infrastructure, ShapoorjiPallonji Real Estate, Viacom 18, Dr. Reddy’s, Elior, RMZ Corp, Hyatt Kochi and Westin Hyderabad in its clientele, the firm is now looking to expand its clientele to include MNCs. Fuelled by the vigour of a strong-willed team, the firm has built a stronghold is Hyderabad, Mumbai and Bangalore and is looking at accelerating growth in the days to come.