Vartika PR: Developing A Unique Brand Identity To Grab Customer Attention

  Sudarshan D,      Founder

Sudarshan D


A company that goes along with the philosophy of ‘Public relations is crucial’, and knowing how to apply it in the right way means every thing. Vartika PR is a Hyderabad-based 360-degree public relations firm. South India’s leading public relations consultancy offers large corporations and medium & small enterprises communication services such as media relations, crisis management, public affairs, and marketing communication. According to research, the public relations market is growing rapidly and is fore casted to increase to a whopping $67.73 billion by 2025, registering a CAGR of 10.50 percent during 2020-2025. Not surprisingly, the growing market has laid out a launching ground for several public relations agencies with a desire to better shape public opinion and position various organizations among their stakeholders. However, several agencies limit themselves to becoming mere service vendors to take the top spot and reap more revenue. But Vartika PR, on the other hand, goes above and beyond the typical boundaries of a vendor and handholds the customers throughout the entire lifecycle of a project.

True Secret Success Recipe
Vartika PR–the brainchild of Sudarshan D–was established in 2013 with a commitment to safeguarding its client’s reputation. The consultancy firmly believes that PR is an
imperative management discipline therefore it puts its best effort forth to innovate and develop insightful approaches to sustain complex and dynamic stakeholder relationships. Vartika PR has mirrored the journey of Andhra Pradesh and Telangana’s public relations for the last nine years. The firm provides a broad spectrum of finest services to spot and generate media opportunities to give the extra edge to its clients. Trained experts at Vartika PR build their forte in guiding brands through the intricacies of defusing negative fallout and minimizing impact on reputation during a crisis. The team of seven dedicated professionals has a deep understanding of media that helps in building compelling stories to establish a strong connection with media both online and offline.

Vartika PR provides a broad spectrum of finest services to spot and generate media opportunities to give the extra edge to its clients

The true secret success recipe of any organization is the quality service they offer to their clients. This not only helps them to retain their existing customers but also get repeat business. Thus, Vartika PR adopted the same winning formula and began stressing quality service. The agency creates a genuine buzz about its services through word-of-mouth publicity. “Today, I’m happy to say that a major chunk of our business is from repeat customers. They are happy and satisfied with the level of service we deliver. This helped us in building rapport with clients like CII, CII GBC, Azad Engineering, Kagool Data Private Limited, HYSEA, Raghuvamsi Machine Tools, Hyderabad Runners Society (Airtel Hyderabad Marathon) Orafo Jewels Pvt. Ltd., i-Lend, Cyber Security Conference, Telangana Builders Federation, and many more,” says Sudarshan D, Founder of Vartika PR.

Mapping the Future
The Indian retail industry is one of the fastest growing in the world. According to Kearney Research, the industry is expected to grow at a pace of 9 percent during 2019-2030, from $779 billion in 2019 to $1,407 billion by 2026 and over $1.8 trillion by 2030. Also, several leading supermarket retailers are planning to build new stores in India. Sensing the alluring opportunities in the Indian market, Vartika PR intends to expand its services to every district of Andhra Pradesh and Telangana in the next 5-6 months. Although the Covid-19 epidemic slowed the process, the consultancy has established 15 centers where consultants provide hyper-local services.