• Sentiment Analysis: Evolution Over the Years

    Sentiment Analysis: Evolution Over the Years

    Anoop KM, AVP - Marketing, Maveric Systems

    Data science as a discipline has found extensive use across a wide range of analytics initiatives done by banking leaders. One such key initiative has been Sentiment Analysis...Read More

  • AI Making Digital Marketing More Intelligent

    AI Making Digital Marketing More Intelligent

    Shubhabrata Mohanty, VP - Product Development & Site Head, CDK Global (India)

    John Wanamaker, the pioneer in marketing coined the phrase, “ Half the money I spend on advertising is wasted; the trouble is, I don't know which half". How the "half" moves...Read More

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