• Big Bears: Creative Impressions That Last
  • Cover Story

    Big Bears: Creative Impressions That Last

    From organizations entailing merely a popular medium to publicize their deliverables to hiring bespoke marketing partners who could hack growth in mesmerizing ways, the demand generation industry has come a long way. In the process, the marketing companies that ‘sold’ services have given way to a bunch of marketing partners who provide solutions whatever it takes to create lasting impressions on consumers and the client’s business alike. Instead of clinging onto a particular marketing-medium, this novel paradigm, by chanting the mantra of creativity, pounces on every opportunity across the mediums, be it the phenomenal digital world, traditional advertising or television. No wonder the spends on TVCs and traditional advertising in the current financial year is predicted to...

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