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Cover Story
Handcrafts Of Promotion
Businesses of different verticals were hit by the last year's pandemic badly and when focused on the spending of experiential marketing, it was a deadly situation as many agencies closed their verticals. As the government allows offline marketing campaigns in limited numbers, with several restrictions, the experiential marketing professionals hope that 2021 will have some benefits for them. Experts suggest that there will be a rise in the spending on experiential marketing this year, with equivalent strength and importance to both virtual marketing as well as offline marketing. When offline marketing is considered, the experiential marketers are predicted to strategize marketing plans, adhering to the health and safety protocols suggest by medical professionals, yet forging astonishing...
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Anamika Sahu, Managing Editor
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