Siliconindia Magazine

Cover Story

Creative Impressions: Creating Lasting Impressions by Exploring Beyond Branding

It’s no more a wild dream; brand influence in today’s highly susceptible digital realm is an overnight phenomenon. No wonder ‘going-digital’ has become an abiding mantra for corporate houses looking to unleash new products and services on customers, but most of the established & aspirant brands forsake the fact that digital influence is not a stand-alone function. They in fact overlook the need for homework. The flood of digital (& print) ads are undeniably good to capture attention, channelize the buyer’s interests, translate into record sales, but not enough to create loyalty and sustainability, wherein the internal ethos and the way an organization presents itself to its customers play the pivotal role Connecting all these dots, Creative Impressions (CI) – a...