Siliconindia Magazine

Cover Story

Merit Group: Empowering Brands to Maximise Potential & Optimise ROI

Do you remember the scene from Steven Spielberg’s 2002 sci-fi hit Minority Report that narrated the story of 2054 where an advertisement at Gap store scans Tom Cruise’s retinas and begins speaking to him:“Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”Although Spielberg was spot on about the future of marketing, his timing was off, as big data has brought the personalized 1:1 marketing paradigm much closer to the reality than he envisaged.Marketing Automation technology beingthe major catalyst that’s ushering the marketing industry towards such a healthy era where marketing executives are pitching a product with relevant information in the hands of customers/prospect customers who have the right to have it, rather than annoying random...