Team siliconindia

• AGEasy launches a festive campaign promoting meaningful, wellness-focused gifts for seniors.
• Actress Anita Hassanandani features as the campaign face, embodying the spirit of caregiving.
• The digital campaign highlights senior-friendly products that promote health, comfort, and independence.

AGEasy, the senior care brand under Max Group’s Antara Senior Care, has introduced a heartwarming festive campaign titled ‘Gifting with Purpose’. The campaign encourages families to celebrate their elders with thoughtful gifts that go beyond tradition, offering comfort, health, and support in their daily lives.

Actress Anita Hassanandani leads the campaign as the face of caregiving and emotional connection. Through a series of short digital films, the campaign showcases wellness products like BP monitors, nebulisers, wedge pillows, compact massagers, bunion correctors, and knee sleeves. It's curated to ease daily challenges for seniors and help them live more comfortably.

Running on platforms like Instagram, Facebook, and YouTube, the campaign reflects AGEasy’s commitment to redefine how India approaches festive gifting. It aims to spark conversations about senior care while offering easy access to practical and emotionally meaningful gifts.

Mukesh Ghuraiya, Chief Marketing Officer at Antara Senior Care, said, “Senior care is not just about buying a product, it’s about creating joyful, thoughtful experiences for the people who raised us”. He added, “With this campaign, we hope to make wellness gifting a new tradition”.

Also Read: Cadbury Celebrations Launches New Diwali Gifting Packs

AGEasy is India’s only dedicated online and offline senior care store. Backed by the $7 billion Max Group, it empowers seniors and caregivers through targeted wellness solutions for aging related challenges like joint health, respiratory issues, and fall prevention.