Cheil India Transforms into Cheil SWA Group, Launching Integrated Marketing Powerhouse
Friday, 02 May 2025, 14:10 IST
Celebrating over two decades of strategic growth and innovation in India, Cheil has announced its transformation into the Cheil SWA Group a comprehensive marketing ecosystem designed to meet the evolving demands of modern businesses.This change signifies not only a structural adjustment but also a strategic enhancement of capabilities to deliver end-to-end solutions across the entire marketing value chain.
Originally established in 2003 as a Samsung-only agency, Cheil has gradually become one of India's most versatile and powerful marketing forces. Driven by the philosophy of "Impact Every Moment," Cheil combines creative, media, and data prowess to craft impactful experiences for clients' brands. This client first strategy has enabled Cheil to break away from conventional agency silos, creating authentic partnerships where success is rated by demonstrable results.
The Cheil SWA Group is headed by President and CEO Carlos LimSeob Chung. Jitender Dabas was recently appointed as CEO of Cheil X, managing the agencies under the Cheil SWA umbrella, and Mandeep Sharma has been named COO of Cheil India, looking after improving customer experience and CRM practices.
The Cheil SWA Group's formation is a continuation of the impressive growth trend of the company over the past few years. Through the strategic development of its capabilities through organic growth and acquisition, the group has positioned itself at the nexus of technology, creativity, and business strategy—critical to solving today's marketing issues.
The new organization supports Cheil's value delivery capabilities with seven specialized firms that each bring different specializations in strategic creative marketing, digital transformation, data-driven performance marketing, content creation using advanced technologies, retail design, influencer marketing, and technology development.
This strategic realignment puts Cheil SWA Group in the best position to partner with companies from a range of different industries while recruiting the most talented marketers. By eliminating silos among specialist marketing disciplines, the group offers clients an efficient yet sophisticated way to cut through challenging marketing issues, making them ready for future growth.
Originally established in 2003 as a Samsung-only agency, Cheil has gradually become one of India's most versatile and powerful marketing forces. Driven by the philosophy of "Impact Every Moment," Cheil combines creative, media, and data prowess to craft impactful experiences for clients' brands. This client first strategy has enabled Cheil to break away from conventional agency silos, creating authentic partnerships where success is rated by demonstrable results.
The Cheil SWA Group is headed by President and CEO Carlos LimSeob Chung. Jitender Dabas was recently appointed as CEO of Cheil X, managing the agencies under the Cheil SWA umbrella, and Mandeep Sharma has been named COO of Cheil India, looking after improving customer experience and CRM practices.
The Cheil SWA Group's formation is a continuation of the impressive growth trend of the company over the past few years. Through the strategic development of its capabilities through organic growth and acquisition, the group has positioned itself at the nexus of technology, creativity, and business strategy—critical to solving today's marketing issues.
The new organization supports Cheil's value delivery capabilities with seven specialized firms that each bring different specializations in strategic creative marketing, digital transformation, data-driven performance marketing, content creation using advanced technologies, retail design, influencer marketing, and technology development.
This strategic realignment puts Cheil SWA Group in the best position to partner with companies from a range of different industries while recruiting the most talented marketers. By eliminating silos among specialist marketing disciplines, the group offers clients an efficient yet sophisticated way to cut through challenging marketing issues, making them ready for future growth.
