Team Siliconindia

• DaMENSCH launches FORM, India’s first luxury shapewear line for men, addressing body confidence with comfort-focused, breathable innerwear.
• The line features vests and half-sleeve tops in black and white, offering midsection support and up to 8 hours of wear, targeting issues like gynecomastia.
• Backed by strong consumer feedback, FORM marks DaMENSCH’s bold move to reshape male grooming norms and innovate in a long-ignored category.

DaMENSCH, the luxury men's basics brand, has taken a daring foray into an untapped category with the introduction of 'FORM', India's first luxury shapewear line for men. Designed to prioritize comfort, confidence, and usability, FORM fills a growing need for body-shaping innerwear that delivers without a compromise on wearability. The new line represents a major addition to the DaMENSCH portfolio and underscores its focus on men's fashion essentials innovation.

FORM comes in timeless black and white color palettes and consists of vests and half-sleeve tops constructed from cutting-edge performance materials. Shaping is given by these pieces while maintaining breathability and all-day comfort the defining factors that differentiate them from regular shapewear.

Constructed to provide support in the chest and midsection, FORM is also an effective solution to issues such as gynecomastia. The brand promises up to eight hours of uninterrupted comfort, a first in a category that typically compromises on functionality for compression.

The launch is part of DaMENSCH's strategic push to disrupt a neglected category in India's men's innerwear market. As discussion around men's grooming and body confidence changes, the brand seeks to make shapewear an essential part of daily necessities. Co-founder and Director Anurag Saboo also stressed that while the men's innerwear category has grown and innovated dramatically, some categories like shapewear have lagged behind because of ancient attitudes and a lack of design progress.

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Through FORM, DaMENSCH is looking to disrupt those notions and create a new story surrounding body-enhancing wear for men. Consumer tests involving more than 5,000 men showed resoundingly positive results, with over 95 percent of the group scoring the product very high for comfort and effectiveness.

The company views this as validation for a product that not only solves a market gap but also facilitates a larger cultural dialogue around male body image and functional fashion.

With the launch of FORM, DaMENSCH again proves itself capable of leading an industry generally reluctant to change. The brand continues to push inclusive, design-led innovation, broadening men's essentials with products that offer utility, aesthetic appeal, and confidence.