Team Siliconindia

• IIT Roorkee and Futurense launch India’s first no-code, AI-powered Digital Marketing and MarTech certification for working professionals.
• The 6-month weekend-only online program offers hands-on training with 30+ AI tools and a capstone project, starting October 11, 2025.
• Aims to bridge the AI skill gap in marketing, targeting roles like AI Content Strategist and MarTech Architect amid rising industry demand.

The Indian Institute of Technology Roorkee (IIT Roorkee) has partnered with edtech firm Futurense Technologies to roll out a new postgraduate certification programme in AI-powered Digital Marketing and MarTech. Dubbed as India's first no-code, full-stack AI marketing certification program, the six-month course is particularly designed for working professionals and will start from October 11, 2025.

Coming in a weekend-only online mode, the program aims to offer extensive training in how to harness artificial intelligence tools for contemporary marketing techniques without the need for any coding background.

To put all participants on the same basis, the programme has a pre-requisite Futurense Bridge Course. This foundation module exposes participants to such concepts as prompt engineering, no-code AI workflows, and integration tools that are foundational to the existing and future state of digital marketing.

Upon successful completion, participants shall be awarded a jointly certified course certificate by IIT Roorkee and Futurense Technologies. A voluntary two-day on-campus exposure experience at IIT Roorkee is also offered for learners who desire additional experiential learning.

The program centers on hands-on and real-world applications of AI in digital marketing. Learners will be equipped with the ability to design and implement AI-based systems for customer relationship management, automation, analytics, and content generation.

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The program includes practical training with more than 30 AI tools, such as ChatGPT, Claude, Jasper, HubSpot, Segment, Canva AI, Google Analytics 4, and Looker Studio. The students will also participate in live AI clinics, work on actual brand briefs, and finish a capstone project that highlights their knowledge in practice.

IIT Roorkee highlights that the program addresses an acute skill deficit in the market. Although AI applications are fast becoming mainstream with a majority of marketers, about 88%, utilizing generative AI fewer than 10% of them have incorporated the same throughout the entire marketing funnel. With the increasing requirement for professionals such as AI Content Strategist and MarTech Architect growing at 15-22% annually, this program will gear professionals for the changing employment scenario.

Accessible to digital marketers, content creators, product managers, entrepreneurs, and consultants, the course consists of 120+ hours of live training, mentorship, and project-based learning. The cost of the program is Rs 1.40 lakh plus GST.