Indkal Technologies, the licensed partner for Black+Decker Large Appliances in India, has revealed that Karan Johar, a renowned director, producer, and TV personality, will serve as the brand ambassador for their air conditioners, refrigerators, and washing machines business in India. In an official press release, the company emphasized that Black+Decker Large Appliances provides a premium and user-friendly product range designed with intuitive features that resonate with Johar's distinctive style, craftsmanship, and dedication to delivering exceptional experiences, both on and off the screen.

Speaking about the partnership, Anand Dubey, chief executive officer of Indkal Technologies, said, "We are thrilled to have Karan Johar as the face of Black+Decker Large Appliances in India. We believe Karan's style compliments our customers’ appetite for premium products with cutting-edge technology, top performance and elegant design". Partnering with Johar signifies a noteworthy achievement for Indkal as the company strives to extend its footprint, introducing innovation and versatility to the Indian market, according to the company's statement.

Johar said, “I am delighted to be associated with Black+Decker, a brand known for its high standards and innovative products. I've always believed that high quality and innovation lend style and class to everything in life, and the Black+Decker brand has exemplified that for many decades. I'm looking forward to being a part of this journey and introducing consumers to the fantastic range of Black+Decker Large Appliances", he added.

“As a global leader in home products, we continue to connect with our customers through meaningful experiences and deliver on the Black+Decker brand promise", said Amit Datta, commercial director licensing, Stanley Black and Decker. “This collaboration combines our easy-by-design vision with Karan’s reach and immaculate grasp of consumers in India", he further added