Team siliconindia

• Nationwide wedding-themed campaign runs from Nov 25-30
• Special offers available on EatSure, Swiggy and Zomato
• Influencers and on-ground wedding activations drive engagement

The Good Bowl, Rebel Foods’ fusion-focused brand, has launched its new nationwide campaign, 'The Big Fat Fusion of Flavours', celebrating the wedding season with themed offers and interactive consumer engagements. The campaign is live from November 25 to 30 across key delivery platforms including EatSure, Swiggy and Zomato, positioning the brand’s signature fusion bowls as festive dishes that 'tie the knot'.

As part of the promotion, each order is delivered with a specially designed wedding-style invitation card introducing customers to themed functions such as Sangeet, Cocktail Night, The Wedding Feast and Reception. These themes correspond to limited-time offers on some of the brand’s most popular fusion bowls, with each day replicating the celebratory mood of a traditional Indian wedding.

To build visibility beyond digital platforms, The Good Bowl has launched an on-ground activation featuring performers dressed as a bride and groom distributing invitation cards at high-traffic locations. The campaign is also receiving a strong digital push through collaborations with influencers and content creators, who are sharing themed videos such as 'GRWM for The Big Fat Fusion' and 'Crashing The Big Fat Fusion Wedding'. Consumers can participate by sending their wedding-look photos to the brand on Instagram for a chance to win a complimentary bowl.

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The promotional lineup includes Tikka Bowls at Rs 169 for the Sangeet, Cheesy Rice Bowls with a free Coke for the Cocktail Night, Signature Fusion Bowls at Rs 199 for The Wedding Feast and Mac & Cheese Bowls at Rs 199 for the Reception. According to Nishant Kedia, CMO at Rebel Foods, the campaign aims to capture the lively and celebratory spirit of Indian weddings while showcasing the brand’s strength in delivering innovative fusion flavours.

The initiative reinforces The Good Bowl’s commitment to offering creative, seasonally relevant campaigns that elevate the food delivery experience while resonating with a wide consumer base during the peak wedding season.