Axiom Gen Nxt India: Multi-Faceted Operator in the Marcom, Events and BTL space

Arun Kumar,Managing Director

Arun Kumar

Managing Director

Experiential marketing has been growing in popularity because customers feel more positive and confident about a brand after an event or experience. Axiom Gen Nxt India, is one of the oldest, largest and longest surviving players in the Events and BTL business space in India. Operating with a deep grass root level reach and a strong operational footprint spread over south and west India over the past 20 years in the industry servicing marquee clients in the FMCG, Auto, BFSI, IT/ITES and Realty space. Having in-house creative and design team and a large vendor base, gives Axiom Gen Nxt India the leverage to offer superior campaign outcomes at optimal price.

Key Differentiators and Flagship Solutions
There are three key differentiators that make Axiom a distinct agency. The first is PR activation ­ a word Axiom coined, combining PR and activation; by tweaking an activation in such a way that editorial media finds it an interesting story to carry as a news item. The second conceptualizing strong Brand IP that creates unique brand propositions competitors will find difficult to replicate.

The third is Axiom's in-house PR agency services, this helps the organization offers additional editorial media coverage for the brand campaigns, either as a standalone campaign or in combination with the BTL services. Flagship solutions come under five
distinct buckets ­ Events, Activations, Visual Merchandise, Ambient media, and Creative.

High Impact Campaigns
In 2010 Axiom did India's longest anti-ragging campaign for one of the client's, the campaign was called B.A.N (Bus AurNahin). A 45-day road trip on a branded Volvo bus that covering over 100 campuses across the country impacting over 500000 students. Traffic Unjam was another powerful campaign for a Tyre brand in 2013 which brought responsible road behaviour into limelight. Over the past 20 years Axiom has done many such memorable campaigns for several marquee clients like TVS Motors, Hero Motocorp, Kimberly Clark, General Mills, Pepsico, HP, EXL, Rittal, Hafele and many more.

There are three key differentiators that make Axiom a distinct agency. The first is PR activation ­ a word Axiom coined, combining PR and activation

Experiential Marketing Service
The company offers experiential marketing services such as - Events vertical cover Corporate events, Brand /product launch, Town Halls, Celebratory & Annual conferences and MICE events. Under Activation comes road shows, van/mobile floats, product sampling, Mall Activation, Residential and Campus programs, rural activities. Visual Merchandise includes large format Retail Solutions, display merchandise, SKU units covering conceptualizing designing fabricating and installation across markets. Ambient media focuses on more on small town theaters, wall paintings, outdoor billboards, bus panels. Creative services include campaign idea/theme/concept. Complete branding and collaterals design, regional language adaptation and translations, and video production services.

Future Direction
Axiom is building its own brand IP in the motorcycling community space with the Big Biking Commune emerging as one of the fastest growing brands. Axiom is also working on a technology supported App platform for the motorcycling community that will change the motorcycling landscape in the near future. The app will combine the power of AI and machine learning with strong ground level knowledge to grow the Biking Commune. "We operated in the two wheeler space for a long time, and now we have come up with their own Brand IP," says Arun Kumar, Director, Axiom Gen Nxt India.