It was recently brought to light that the low-cost carrier SpiceJet has announced Leo Burnett India as its creative partner for integrated marketing communications to seamlessly connect with its audience across multiple platforms. Likewise, today, many organizations have realized the significance of holistic marketing and are in the lookout for well-experienced integrated marketing companies. It is here Bay Leaf Integrated Communication Solutions LLP outclasses as the go to integrated marketing agency for all these organizations. With ‘integrated’ as its integral proposition, Bay Leaf is committed to resolve all the marketing needs of its clients under one roof. In fact, it is a one-stop-shop offering offline & online 360-degree services, thereby helping brands in delivering uniform, customer-centric messaging and communication strategies across all channels and gaining maximum brand recall.

The CEO of Bay Leaf, Shilpa Sirdesai, adds, “We are the complete brand custodians for our clients, wherein our robust digital teams work collectively to ensure that their campaigns are efficient, coherent, consistent, harmonious and effective across all channels”. The core vision of integrated marketing at Bay Leaf is to create a unified and seamless experience for consumers to interact with the brand/ enterprise. Hence, it

amalgamates multiple aspects such as advertising, sales promotion, online PR, direct marketing, social media and others, into a unified force through appropriate tactics, methods, channels, media and others. Most importantly, the company constantly works on creating solutions-based campaigns for its clients. For instance, it has generated 20,000+ qualified leads that got converted into confirmed acquisitions for Godrej Interio through diligent research and targeting right audience with right messaging. It basically challenged the myth of Indians that carpenters are cheaper than modular kitchens.

We are the complete brand custodians for our clients, wherein our robust digital teams work collectively to ensure that their campaigns are efficient, coherent, consistent, harmonious and effective across all channels

Strong Backend
Bay Leaf endeavours to stay creative and innovative not only in its design and content, but also in its processes, thus breathing the credo – ‘smarter way forward’. At the backend, the company adheres to the best practices and processes in order to maintain the highest level of data security & privacy and also achieve utmost success. Even in terms of sophisticated technology and tools, it assures to deploy nothing less than the best by associating with top brands in US and Canada. In fact, most of these tools have not even been introduced in India. In India, the company leverages Bayesian analytics with a blend of AI & ML to repurpose its campaigns appropriately. Further, being digital partners to Singer Rihanna and Actress Kate Hudson’s brands, Bay Leaf pledges to stay abreast and equipped in every possible way.

Since its business model is both Indian and International, Bay Leaf functions round the clock to serve its clients across its offices in Mumbai, San Francisco and London. While harnessing learnings from US to enhance the experiences of Indian clients, the company helps international clients in India by keeping their brand ethos intact. Currently, its ace team is working on a new property for Indian market through technology partnerships that can enable new-age online advertising model to bag more robust results. Shilpa concludes, “My vision is to place Bay Leaf among the three most preferred partners in marketing for all brands across the world, besides setting-up new offices across major cities”.