Brand Street India: "Creating Experiences that Seamlessly Please Every Heart"

Surendra Singh,CEOSo much of who we are is what we experience. Experiential marketing is the best differentiation tool that separates a brand from its competition. Experience, builds a memory that leaves an indelible imprint on the customer's mind. India being home to diverse set of consumers, demands brands to innovate with every changing region.

With the rise in digital wave and in-formation abundance, we sure needed a diverse presence. Gurgaon based Brand Street Integrated (BSI) is a thorough experiential marketing agency which helps brands from scratch right from their Launch, Awareness, Visibility, and Penetration, which includes Modern Trade, Consumer Marketing and Rural reach.

Yogesh Pahuja, Director

Founded in the year 2015, BSI is now looking towards becoming first Indian company who will spread wings with experiential marketing domains. Presently, with PAN India presence, BSI have plans of coming up with office in Dubai, UK, Bangladesh and Sri Lanka soon. BSI is powered by 40 employees currently and with Mr. Surendra Singh, the CEO's long-term vision to succeed, BSI has been awarded by WOW Asia Awards for BSI's achievements and recognised as Best Innovation during pandemic by Brand Equity as well.

Solutions built on Truth and Consumer Insights
The robust clientele of BSI with all International and National Brands across industries of FMCG, Consumer Durable, Automotive, Cement, Pharma and companies in other verticals relies on BSI's constant innovation.
Innovation that gives clients in reaching to their consumers and target audience. It is always important for a business house to be aware of the benefits of BTL segment and how its value adds by signing up the right partner and help brands understand the pulse of consumers.

Such is the expertise of BSI. Moreover, the quality delivery, adhering to timelines, cohesive work environment; all enable BSI to secure a retainer ship agreement with its brands. As BSI knows the pulse and are always in sync with the customers and their business, it makes it easy for BSI to offer them strategies and constant innovation. BSI understands the brief from the client and does the target mapping with all pros and cons and proposes the brand with a solution within 24 to 48 hours.

Ishani, Head, Consumer Marketing

Adept Marketing Strategies
As an agency, BSI focuses more on the touch, feel and experience of the product to the consumers. The more consumers know about the product the better is the loyalty of consumers towards it. Such strategies introduced by BSI, help bringing the product and consumer closer. Even during the pandemic, BSI came up with D2C model and was quick to adopt it and get around 25+ brands to the door step of consumers PAN India.

This had a mix of established and new brands who were looking for better reach. As an outcome, these new brands had a great ROI that were signing up for long term retainer ship model to push their products.

Mayur, Head - South & Expansion

To ensure that the growth of individuals is 360 degree, BSI organizes regular training sessions regionally and nationally for their employees. Revenues have been expanded with regards to pre-covid and post covid times. BSI has gained the tractions of close to 30 percent in their last fiscal revenues achievement.

BSI, has its different wings set up to handle the briefs and deliverable of clients with utmost expertise. BSI has its technical team in place who with all their tools, ensure every campaign is planned, monitored and executed flawlessly. Clients like SHELL, JSW, PEPSICO, NESTLE and others come back to BSI for this specific reason. Building an experience requires foresight and attention to detail. BSI's modus operandi revolves around these concepts. BSI is always looking forward to deliver a precise plan that aims for client and customer satisfaction.