CASHurDRIVE: A Pioneer In Introducing Vehicle Advertising Concept Across India

Raghu Khanna,CEOThe right hemisphere of a human brain, also known as 'The Powerhouse of Creative Thoughts', is the prime reason behind the success of the creative industry. It is believed that creativity can come in all forms, shapes and sizes, anytime and any-where, which is highly relatable to CASHurDRIVE's inception. CASHurDRIVE, India's first on-wheel advertising company that transforms any fuel-guzzling car into a revenue generator was founded by Raghu Khanna in 2008. This out-of-the-box idea struck Raghu's mind when he was on his way back home from the US Embassy in Delhi and got caught in a traffic jam. “I was looking out of my car window, and a slogan written on the rear side of a truck snitched my attention. While reading the slogan, I realized this could be a medium for advertisement and ended up with the idea of charging advertisers by putting their messages on privately owned vehicles,” says Raghu Khanna, CEO, CASHurDRIVE.

Although a simple idea, the innovative concept of CASHurDRIVE and its innovative approach have successfully attracted many industrial eyeballs. Since inception, the firm has served a long-standing brigade of clients including Adidas, Lays, Subway, Coca Cola, Levis, Pizza Hut, Pepsi, Reliance Mutual Fund, Reliance Communication, Reliance Net Connect, Tata Indicom, Tata Docomo, and NACO (National AIDS Control Organization). “The cab companies were initially skeptical about the business model, vehicle maintenance and perception of their fleet in
the market. My biggest challenge was to convince them that the media can actually do wonders. It took time, but now we have collaborated with over 6,500 airport cabs, 200,000 autos and 4,500 private vehicles,” explicates Raghu.

Despite a simple idea, the thought behind CASHurDRIVE and its innovative approach have attracted many industrial eyeballs

What started with an initial capital of INR 20,000 that Raghu borrowed from his parents, almost 10 years down the line, today, CASHurDRIVE is making a yearly turnover of INR 32 crore just by delivering smiles to its consumers. From joining hands with HPCL/BPCL for providing fuel coupons to the car owners, and vehicle tracking systems to the clients, CASHurDRIVE is giving relentless efforts to create a niche in this new exciting industry. In addition to the main office in Noida, the firm has extended its presence in Mumbai, Hyderabad and Bangalore. It has only been possible because of the enthralling services provided to the clients. “We make creative vinyl sheets which showcase the services of our customers, and then we start with the operation procedure only after our customers are completely satisfied. Owing to our skills and expertise, we have gained enough support from our friendly customers, dedicated call centers and personal business managers to reach out to more people. Recently, we have worked for Kumbh 2019, BJP Election campaign 2019, Rajasthan Tourism, West Bengal Tourism, Bank of Maharashtra, LIC, IOCL, and Jindal Steel & Power Limited,” explains Raghu.

”CASHurDRIVE is driving the brands forward passionately, adhering to the budgets and timely return on investment”

CASHurDRIVE provides complete outdoor solutions and has authorized rights for advertising of leading corporate names like Meru Cab, Mega Wings, Fastrack and Easy Cabs. Adopting and devising advanced techniques and measures like mall branding, activations, on and off-screen cinema promotions and retail branding, CASHurDRIVE is driving the brands forward passionately, adhering to the budgets and timely return on investment. Besides, the firm has added digital advertising in the list of efficient services. Being the first company to introduce Cab Branding in India, CASHurDRIVE overcame all the challenges, and now has a team of 350+ employees that create wonders in the field of advertising and deliver quality work. They never stood on anyone's shoulders and rather did everything relying on their core strengths. Keeping up with the inception objective of the firm, Raghu is also working with major media owners to make outdoor advertisements, digital and PR solutions reachable in all Indian cities and towns.