Communicate India: Going Beyond the Convictions of PR Agencies

Akshaara Lalwani,Founder & Director

Akshaara Lalwani

Founder & Director

With rising dynamics of business and changing temperaments of audience, Public Relations (PR) services demand much more than just PR. American philosopher Wayne Dyer aesthetically elucidates, “It's never crowded along the extra mile”. Catering to this need of the hour is Communicate India - a Mumbai-based company that goes well beyond traditional PR to include content, media buying, digital, events and marketing solutions under one roof, and thus taking pride in being called as the most evolved marketing communications partner in the country. “The core DNA of our business is to 'do whatever it takes' to get the job done, even if it means going above and beyond our role as an agency, as long as it benefits the client,” Akshaara Lalwani, Founder & Director, Communicate India, makes it clear.

An organization that came into existence in 2011, Communicate India over the years has built close-knit associations with several Indian and International consultants, who are authorities in their
respective fields. This in turn helps the company to operate as an integrated brand solutions provider that strongly works in its own favor, while clients on the other hand savor a single agency to oversee all aspects of their brand’s communication, which not only results in saving cost & time, but also keeps the messaging consistent across all platforms.

Communicate India over the years has built close-knit associations with several Indian and International consultants, who are authorities in their respective fields

Giving a Bang for the Buck
Every client has a very specific reason to approach a PR agency. Whether it’s for devising unique strategies for crisis communication, attracting the best resources, or for creating a better public image to garner investors, Communicate India projects itself towards providing its clients with a bang for their buck. It ceaselessly ensures being an evolved strategic marketing communications partner who creates tailor-made solutions that effectively employ every media tool to help clients achieve their end-goal - a proposition that goes way beyond the horizons of a PR company.

Though it indulges in out-of-the-box thought process and goes beyond conventional PR services, Communicate India
keeps the quality criteria intact, believing that any company is only as good as its weakest resource. To this effect, one of its key practices is to hire excellent resources. Akshaara says, “We have set very high benchmarks for ourselves, and as a hiring practice, we employ those who can deliver as per these standards”. Comprising a 100 people strong workforce, Communicate India also thrives on a firm company-wide belief that hard-work and perseverance go a long way in delivering high quality results. Its board of directors, who bring in decades of cumulative experience, further consolidates the quality statements beyond any of its competitors, and this in turn has helped the company to build a prestigious clientele (A-listers of their respective fields and Fortune 500 companies) across varied sectors including, but not limited to, hospitality, politics, pharmaceuticals, emergency services, technology, and F&B. In fact, a lot of Communicate India's clients have moved on from multinational, traditional PR agencies, and the reason is simple - they seek to go beyond the age-old tricks of the trade. “Our agility is our biggest advantage,”she adds.

Miles to Go
Into its seventh year, Communicate India is currently witnessing growth in double digits. “We’ve acquired some key accounts over the last few months and are in the process of stepping up our operations considerably. Our journey has only just begun; as Robert Frost would say - I've miles to go before I sleep,” concludes Akshaara.