In today’s attention-deficit world, a well-thought-out experiential marketing campaign serves as the magic wand that enables brands to magnetize the audience, who are increasingly eschewing other forms of advertisements. It is even more powerful than social channels, considering the fact that 98 percent of consumers share the unique content they experienced at these events in social media with their network. Blending such an engaging touch-and-feel factor of experiential marketing campaigns with interactive technology solutions is the passport to creating a fun & memorable experience. This helps the brands to create a positive influence and an intimate bond with their target audience, which turns them into their brand ambassadors.

However, in such an enormous domain of tech and innovation, only a very few Indian agencies are focusing on quality and user experience that bestows the brands with long-term benefits, while the rest are busy competing in a price war. Atthah, a rapidly growing Experiential Marketing & Digital Transformation Agency based out of Gurgaon, stands-out even among these select few quality-conscious firms with its unique prowess in marrying creativity with technology to design insightful experiences that leave a lasting impression on today’s consumers.

Atthah effortlessly eclipses the competition by building experiences that transform spaces (Experience centers, exhibitions, retail), engages consumers through digital & activation campaigns, evokes emotions through immersive content and leverages the power of data & analytics to embed themselves as products & ecosystems. “We help the brands to communicate with their customers and that too the right ones through interactive tech-based solutions crafted only to cater to the specific problems faced by them. This creates an everlasting impact and adds value from the PR perspective as well,” affirms Shubham Saurabh, Founder & Tech Evangelist, Atthah Info Media Pvt. Ltd.

A One-Stop-Shop
Thanks to its strong capabilities in creative visualization, experience designing, content development, UI/UX design, development and engineering, the company is uniquely positioned to manage end-to-end experiential campaigns & products that can cater to a broad spectrum of clients across the board. Unlike most other companies in this space that merely take orders & outsource, Atthah stands apart as a one-stop that takes care of everything from conceptualization and design, development and embedded programming to circuit designing and configuration with its own workforce. “Outsourcing degrades potential quality of the project. We believe in our team strength and can deliver any complex project in minimum time frame compared to the market with the levels of quality perceived by the clients. This differentiates us from our competitors, which I don’t think are direct competitors. We don’t believe in a war with the unarmed!” chuckles Shubham.

Having built a habit to grow exponentially in terms of new technology acquisition & solution designing, the company delivers content & service quality that are on par with the global standards. The projects executed by Atthah have global presence in terms of being up there with top global brands and this is proven by the biggest feather in its cap – winning the most prestigious Cannes Lions Award for Outstanding Creativity.

“Our customer-centric outlook & philosophy – work for passion, empowers us to build a community of people who trust us, because we not only uplift the brands for our clients but also the experience & expectations of the consumers,” explains Shubham. For instance, Atthah’s framework – TrIBE (Truly Immersive Brand Experiences) helps the brands to visualize the end-to-end experiential process, wherein its creative ideas enhance its clients’ brand recall and conversion rate significantly.

Born Ambitious
Typically, a fresh Engineering graduate initially gets very low salary offers and majority of the companies ask for experience. Shubham failed

to understand how a fresher can be experienced and if not, then how would one get a job. However, it was recession in the industry; but he was born ambitious. He had a different thought; even if he had got a job at that time, it would have not been more than Rs.20,000 a month, which was way below his expectation. Fortunately, Shubham had a very strong tech background in terms of ethical hacking and natural user interface and he delivered lectures on ethical hacking and NUI in more than 50+ institutes which include prominent institutes like IIT Delhi, IIT Kanpur & NIT Surat as well. This helped him to earn more than Rs.50,000 a month. Shubham had confidence on his skills & knowledge and decided not to get hired but hire people who are specifically ‘not experienced’.

We help the brands to communicate with their customers and that too the right ones through interactive tech-based solutions crafted only to cater to the specific problems faced by them

With a mindset – Freshers are Not Experienced but definitely they can Create New Experiences, he bootstrapped Atthah Info Media in 2011. He named the company Atthah (means infinite) with the clear vision of delivering anything & everything its clients can think of. Initially, like any other startup, Atthah also struggled to get client onboard. But his relentless efforts paid off once he proved himself when he got his very first client in 2013. Ever since, Atthah has been experiencing only the winds of fortune. What started with just a two-member team in 2011 has today grown into an astounding 60 people strong team with more than 200+ clients like Samsung, Coke, Uber, Eicher, National Council of Science Museum, L&T and a host of other brands, not to mention its rapidly-increasing revenue which has multiplied 200-fold since its inception.

When asked to share a case study, Shubham responds, “We feel proud saying – name a brand and I will tell you what we have successfully delivered to them. Some of our experiences have travelled overseas to cities like Dusseldorf, Hanover, Paris, New York & Tokyo, while others have become legends – like the Good Vibes project that won over 35+ global awards including A Cannes Lion!” Having cemented its place as a serious player in the industry by using technology as an enabler, Atthah helps its clients understand the importance of quality in any of the tech activation and not to degrade quality just because of budget. “If we take on a project, then quality can never be compromised at Atthah or else we simply deny to take on a project with kindness,” proclaims Shubham.

"Given that the future would be of Digital Transformation & Interactivity, there is a huge scope for quality-oriented companies like us"

New Territories to Conquer
There are a lot of ways/technologies to produce the same output and Atthah has the capability & expertise to work on multiple platforms but a thorough tech evaluation is always performed before project initiation to deliver the most optimum product to the customer. “With the talent in the team, we can deliver nuclear bombs, but who needs another one is the question,” quips Shubham. Acknowledging that content is the backbone of any activation, Atthah has built a team of highly skilled resources who help it deliver the best possible experience to the market and facilitate the clients realize the difference between a generic vs quality product.

In future, Atthah anticipates to expand its footprint by walking among more global companies & agencies, supporting them in their digital and technology transformation solutions. This would propel the company, which is already growing at an exponential 40 percent rate annually, to go over 50 percent this FY. Having laid out a vision to build tech IPs to address specific pain points in the experiential space, the company has already taken the first step towards it through its spatial analytics tool. “Given that the future would be of Digital Transformation & Interactivity, there is a huge scope for quality-oriented companies like us. We are considering our strategies accordingly and the same would be in place depending on market scenarios,” concludes Shubham.

Key Management
Shubham Saurabh, Founder & Tech Evangelist
A national level Robotics Champion, Ethical Hacker & high-risk taker with demonstrated success in managing a team of people with different mindsets and handling a portfolio of major brands & government agencies. His vast professional network helps him take business decisions wisely & effectively, whereas his technical expertise strengthens Atthah’s existence in the glorious digital world in a creative manner.

Location: Gurgaon
Clients: Samsung, Coke, Uber, Eicher, National Council of Science Museum, L&T and a host of other brands

Achievements:
• Garnered 35+ International Awards including Cannes Lions (Innovation), D&AD London (Design), Red Dot & Kyoorius for its efforts in the GOODVIBES APP

• Technology Excellence Award – 2014

• Nominated for IEEE Engineering Awards

Atthah in Spotlight
• Helps the brands to communicate with the right set of customers through interactive tech-based solutions crafted only to cater to the specific problems faced by them

• Delivers any complex project in minimum time frame compared to the market with the levels of quality perceived by the clients

• A one-stop that takes care of everything from conceptualization and design, development and embedded programming to circuit designing and configuration with its own workforce

• Built a team of highly skilled resources who help it deliver the best possible experience to the market and facilitate the clients realize the difference between a generic vs quality product