Editor's Choice
Story Experiences: Creating A Niche In The Indian Events & Experiential Marketing Ecosystem
Amit Gupta, Founder Director
.jpg "Atthah: Designing Insightful Experiences By Marrying Creativity With Technology")
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Cover Story
Atthah: Designing Insightful Experiences By Marrying Creativity With Technology
In today's attention-deficit world, a well-thought-out experiential marketing campaign serves as the magic wand that enables brands to magnetize the audience, who are increasingly eschewing other forms of advertisements. It is even more powerful than social channels, considering the fact that 98 percent of consumers share the unique content they experienced at these events in social media with their network. Blending such an engaging touch-and-feel factor of experiential marketing campaigns with interactive technology solutions is the passport to creating a fun & memorable experience. This helps the brands to create a positive influence and an intimate bond with their target audience, which turns them into their brand ambassadors.
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